Different types of advertising
Finding different ways to advertise to your target audience can be a bit of a challenge. To help you find a way to reach your target audience, we have put together a simple guide that will help you find an advertising style that works best for your business:
Let's start with the most basic type of advertising, print advertising. Every business will use some type of print advertising as it is usually cost effective and one of the best ways to gain exposure for your business. When you hear the term print advertising, it refers to newspaper advertising, fliers, brochures, door hangers, coupons, and magazines. Using magazines and newspapers is a great way to gain exposure to a new audience that you may not have been able to reach before. However, newspapers and magazine advertising is pretty expensive and if you don't have a good ad, it can wind up costing you more money than you will make from it. Flyers, door hangers, and coupons are a great way to advertise to your target audience and they are cost-effective. They just require more time and effort on your part because you will need to walk around the flyers or find a company that can do it all for you.
This type f advertising refers to online advertising, television commercials, and radio spots. Broadcast advertising is quite popular, but it can get really expensive. Online advertising will be the cheapest of the different types of broadcast advertising and you have more control over your campaign. You don't have to schedule a time for your ad to run, it is able to run 24/7. Pay-per-click marketing is perhaps the most well-known marketing tactic used by practically every business. Small businesses can make a great living from a successful pay-per-click campaign as it boost their web site traffic and they can start charging for advertising space on their web site.
Every business will engage in some type of outdoor marketing. From placing a sign with your company name on it on your building to advertising on a billboard, you see several types of outdoor advertising used each day. Banners are a popular type of outdoor advertising as you can place them on the side of your business or you can place a sign out in front of your store. Outdoor advertising is one of the best ways to generate publicity for your business. The goal of outdoor advertising is to make a quick impression upon your audience and inspire them to go to your store or get on your web site.
As your advertising budget gets larger, you may find that you can start advertising based on your reputation or the reputations of others. Celebrities often help to endorse products they are interested in, for a high cost. They are often willing to waive their fees if you are advertising for a non-profit cause. Finding a connection to a celebrity is a great way to advertise your business for a low cost. Don't neglect local celebrities as they can generate a nice response for your company just by allowing you to use their picture or a quote on your products.
Another popular type of advertising is promotional advertising. Many companies will pay for cheap products that they can hand out for free to their target audience. Giving your target audience something of value with your name and number included is a simple way to advertise your business. Use promotional products when you head to conferences and other events in addition to handing out your business card.