How to find prospects

How do you find customers for your company? If you have a company that focuses on acquiring prospects for your sales team, what can you do to help your sales team find the people they need to close sales and boost your revenue?

One thing to focus on is how many customers you need to make great sales each month. This can scare a lot of companies as they are worried about how many sales they need and how they will be able to get them. For some people the thought of trying to find customers can be scary as they have no idea where to start looking.

To find prospects, you have to learn to listen. Where are your customers gathering to talk about your market? The answer is simple, you can find them online. Social media sites are one of the best places to look as they are all on there and they are all talking about a bunch of random things, many of which can have a direct impact on your company. You want to join the social media sites to become a fly on the wall for awhile. Learn about your customers and what they are doing and saying. Look for things that you can do to strengthen your products and services for your customers and to also look at things that they are saying about your industry specifically products that they want to see.

Can you still buy marketing lists and get a nice return? Marketing lists do work but you need to be very selective of the company that you choose to purchase the list from. Is the list credible and is it actually filled with the type of customers you are hoping to market to? Marketing lists can add to your existing list of customers and will provide you with some great leads for your sales team to work with.

Never discredit word-of-mouth marketing and how it will bring about new prospective clients for your company. Word of mouth essentially puts your existing customers to work as they will be in charge of telling their friends and family about your company. Referral marketing is one of the best ways to gain new clients because they already trust their friends and family and if this person trusts your company, it's easier for them to have some given interest in the company. You need to make sure that your sales team is telling the new prospects who referred them as it will break down barriers and it will be a lot easier to talk to them.

Head to the internet and get involved in a pay-per-click marketing campaign. This is a great way to expose your business to a new audience that is searching online and may not be aware of your company. Use Google Alerts to help you figure out what type of keywords your customers are actually using. This allows you to purchase better keywords in your pay-per-click campaign so you don't end up wasting a lot of money on junk clicks, especially with all the click fraud problems that are occurring.

The other way to find great prospects for your company is by heading out to conferences and other events that they are attending. You can talk to them and learn about their likes and dislikes and gain an insider's perspective into your customers needs and you can also lead them in your industry. Become a keynote speaker and you can reach out to a number of customers. Then take some of your sales team with you to do a meet and greet in the hallways where you can interact with them and start to build up your reputation.