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How to understand the different personality types of your customers
Extroversion/introversion-people fall somewhere along an extroversion/introversion continuum.Extraverted personalities tend to crave stimulation from other people, enjoy the company of other people, and be a little bit impulsive.These people love a crowd and to be the center of attention.They may make decisions on the spur of the moment.Introverted people, n the other hand, need more private time and they are also more methodical and reflective when it comes to making decisions.If you have an introverted customer, you should focus on one-on-one interactions and give them plenty of time and space when
Thinking/feeling-the third continuum on the MBTI is that of thinking and feeling.Some people think more and some people feel more.Sometimes we talk about this difference as being right-brained or left-brained or even a male/female difference.The truth is that anybody can be a thinker and anybody can be a feeler.Thinkers are oriented towards logic and facts.Thinkers naturally want to fix problems and they are not terribly unsettled by conflict.Feelers, on the other hand, are oriented towards creativity and emotion.They will want to fix things by talking them out.The feelers don't deal well with conflict and tend to take things personally.Of all the personality continuums, this is the one where you have to be the most careful to handle the thinkers and the feelers in different ways. Judging/perceiving-the final continuum for personalities is judging and perceiving.Judging personalities are task oriented and are most comfortable when they can monitor their progress when working towards a goal.They like deadlines and structure and work well when they are given rules to work within. Perceiving personalities are better able to multi-task and are comfortable working without an explicit plan.If you are working with someone who is a perceiving type, realize that they value flexibility and freedom.It takes a lot of trust to work with perceivers because they tend to get their work done close to deadline. Every person falls somewhere along each of these continuums.Try to get a picture of your clients from this perspective.If Joe is an intuitive, thinking, introvert who tends to be a perceiver, your interactions should be different when dealing with him than they are when you are dealing with Mary, a sensing, feeling, extrovert who tends to be a judge.Modulate your contact with each person according to their personality type. |
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