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Speak With E's Part 1

"Educate, Energize, Entertain, and provide an experience for your audience"

  • The most important objective of any speaker is to appear credible and knowledgeable about the subject.
  • Embrace your audience. Remember, it is about them, not you. Are you going to challenge them to think or behave differently, or perhaps confirm or explain something they already feel?
  • 3. Speak to your audience as if you were having a conversation with them. Don't lecture the audience. Be inclusive. Say "us," not "you".

  • People learn by three means; the visual (what they can see), the auditory (what they can hear), and the kinesthetic (what they can touch and feel). Try to include all three in your speech.
  • Be competent. Concentrate on your audience and customize your remarks to show that you know what is important to them.
  • Have the right amount of information. The talk should have substance and show your knowledge of the client's business. People pay attention to what impacts them directly.
  • Develop rapport with the audience. Do your research to find out what really interests them. Interview a few of the attendees several weeks before your speech.
  • Be sensitive to the audience. Do not use ethnic stories or off-color remarks. "Politics and religion should be avoided unless you are a member of the clergy."
  • Prepare your own introduction. Keep it short and relevant to your audience's interests. You can use some humor too.
  • The opening is the most important part of your presentation. Use strong openings, such as an inspiring story, a startling comment, a quotation, a challenging question, opposing ideas, or a funny experience.
  • First impressions are crucial. Match the energy level of your audience. Rev 'em up a bit. Be sure to sustain the energy throughout your presentation.
  • Engage your audience in the first 30 seconds with a controversial provocative question, such as, "How many of you have enough money?"
  • Share a story that relates to solid content. It is always best to tell your own story to make your point, because whether you are a kid or an adult, everyone loves to hear a personal story. Screenwriter Robert McKee says, "Stories are the currency of human contact. "Strive to be a great raconteur and tell a good story, but don't overuse your story. Keep it short.


Are you ready to become a highly paid public speaker? Need some help?

Join our Complimentary teleclass, "Speak Like a Pro for Profit." One hour, content packed on Thursday, May 20, 2004 from 7:00-8:00pm eastern time. Adjust your time zone. To register, just send an e-mail to: mailto:register@s...?Subject=FreeTeleclass __________________________________________________________
Sandra Schrift 13 year speaker bureau owner and now career coach to emerging and veteran public speakers who want to "grow" a profitable speaking business. I also work with business professionals and organizations who want to master their presentations. To find out HOW TO MAKE IT AS A PROFESSIONAL SPEAKER, go to Join my free bi-weekly Monday Morning Mindfulness ezine

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