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How to use TQM to improve customer satisfaction
It is also important to realize that implementing TQM is a great way to boost employee satisfaction. This is because the entire process focuses on reducing waste, and improving products, customers will receive a higher-quality product for the same price, or for a lower cost. This will help instill trust in their company, as employees produce high-quality products unlike their competitors. One of the biggest benefits of TQM is customer satisfaction. When this method is used the products are made to order, which means the products they receive, will be as fresh as possible. This in turn makes many customers hold your company, to a higher level of trust. A large part of using TQM is finding out what your customers needs are. You can use customer surveys, to find out what the common customer complaints are. Keep in mind that you not only need to find out if you meeting their expectations, but you need to find out if you are satisfying your customers needs. Meeting your customer's needs is focused on producing a product, and pricing it appropriately. When the customer buys the product, they will set an expectation on it based on its price. If it meets their price expectations, you will then have satisfied customer satisfaction. To help you satisfy customer needs and wants, you should make a list of all the different types of customers you have. You may also have employees that are customers, which is a great way to get some instant feedback. Once you have a list of all your customers, you can then create different product goals for them. You will need to determine some of the reasons why these individuals may be using your product, and why they continue to use your product over and over again. You can also use your employees to test your products, and find out what would make the employees happier with the product. You can also train your employees to help you get feedback from your customers.This is a great way to increase their responsibility within the business, and to find out first-hand information from your customers. Implementing TQM is a cost efficient way to improve the manufacturing process, make a better product, and raise employee morale and productivity. |
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