July 18, 2005
Keeping Pace with Business Marketing
Today's business marketing rules are different than they were in years past. Those rules that once focused predominantly on local and regional business marketing have now gone global, thanks in large part to the creation of the Internet. Internet technology has brought the business world closer together and nowadays, it's just as easy to conduct business across the globe as it is to conduct business across town.
If you want your business to stay afloat in today's highly competitive business environment, you've got to understand these changes and bring your business marketing strategies into the twenty-first century.
Every business owner knows that it's imperative to have a company web site, but what many don't fully understand is how to use this tool to maximize the company's exposure. You know your web site is out there on the Internet, but do others If they don't, your web site won't do you or them any good. You've got to let others know it exists. That's right - business marketing rule #1 is to advertise your web site address using all available resources. Put the URL on every piece of promotional material you publish - on your company stationery, on every employee's business card, on your signature line - include it everywhere you mention your company name.
Another way to increase your company's web site exposure is to take steps to increase its ranking within the various search engines. Creating useful keyword-rich content with links to your website is a great way to accomplish this goal. If you don't understand keywords and search engines, hire someone who does. It will be business marketing money well-spent.
Continue reading "Keeping Pace with Business Marketing"July7, 2005
How To Make Your Advertising Work!
Many believe that when it comes to advertising, it's a necessary evil.
At least that's how some businesses approach it. Some view it as simply a tool to showcase price and product while others see it as a way to counter their competitor's ads. Know what They're all wrong.
Here's what you should be thinking about when putting together an advertising campaign:
1) Who am I trying to reach
2) What medium will be the most effective to reach them
3) How much is it going to cost
4) What will my message be
Hard to believe: Some of my client's advertising approach prior to working with them was basically, "I have this amount of money to spend so how much can I buy with it" This was usually followed by a call to their favorite radio station, or to a television station carrying their favorite program and asking for rates.
Granted there are many, many choices when contemplating where to place your ad dollars and it can be very confusing given all the choices that are out there. Especially for example, when you call radio stations and every account executive tells you that their station is number one. That's why it helps to have experienced people on your side who can help you choose the best media mix for your ad dollars. Of course it make sense at this point to put in a plug for my agency, but if you want to get a better understanding of what is involved, refer to the four questions above. For example, "Who am I trying to reach" means who is your target customer Every retail or service oriented business has a target customer base and once you've established yours it will help in narrowing the list of possible media choices.
Continue reading "How To Make Your Advertising Work!"July6, 2005
Ways to make money online
The home based business revolution is constantly evolving. From its early beginnings to packing boxes in garages to stuffing envelopes culminating to direct mail and now the internet, the opportunity to make money in the new millennium is available to us all.
The internet has allowed ordinary people to make extraordinary money working at home online. There are many ways to make money online, and even some ways to make money online for free.
My brief discussion is to point out that the internet is a medium to make money at home. The core essence of any business is its products and or services it is promoting. Traditional marketing involved word of mouth, flyers, television, radio etc. In fact, even in today's digital age, many of these techniques of making money from your products are still very applicable, and many companies are still employing these strategies to a roaring success. The internet gives us another medium to market our products or service. So, to make money from being online, you need to obtain a product/service which you are comfortable in promoting. Some of the common ways to make money at home online include
Continue reading "Ways to make money online"Five Ways To Maximize Profit In Resale Rights Marketing
Product creation is usually one of the first concerns of an internet marketer. Conceptualizing a profitable idea and formulating a marketing plan to sell it is a relatively exhausting task. Not everyone is gifted with the creative juices to come up with a cutting edge concept.
Fortunately, there's resale rights marketing.
Many internet marketers actually sell their created products either because they have squeezed them dry of all possible earning potentials, or they feel that they'll earn more by selling the master rights to the same. This has paved the way for resale rights marketing, which is an ingenious method of making profit out of others' works.
Continue reading "Five Ways To Maximize Profit In Resale Rights Marketing"10 Killer Ways To Multiply Your Sales
1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months.
2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.
3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.
An Internet Marketing Secret: Using Tie-Downs to Increase Sales Copyright
If you could get your prospective customers nodding their heads in agreement with every major point in your sales copy, that would be likely to increase your sales, wouldn't it
If you could get people saying "yes" to almost any marketing statement of your choosing - long before they even get to the close - that would be valuable to you, right
Continue reading "An Internet Marketing Secret: Using Tie-Downs to Increase Sales Copyright"How Network Marketing Can Help You Work At Home Part Time
We live today in an age of inflated money- where every necessity and luxury costs us more each year. To live well, we need a larger income. For many, running harder and faster in the rat race of a ‘job' yields that bigger paycheck. At some state whilst jogging the marathon of life, one comes to the realisation that running harder for someone else means we are making them richer and only wearing ourselves down.
We stop. We think. There has to be another way. We quit our jobs. We begin to look at running a part time work from home business. A work at home part time business can be your key to financial success, and you don't even need to quit your day job to succeed.
Continue reading "How Network Marketing Can Help You Work At Home Part Time"July5, 2005
6 Simple Ways to Determine Which Marketing Ideas Are Best for
Did something catch your eye in a direct mailing this past week Have you recently gone to a website and encountered something entirely new that you'd like to try out Did a friend of yours try out a new marketing idea and generate a few thousand dollars of extra business overnight
As a small business owner, it's all too easy to get caught up in the hype of new marketing techniques that promise quick rewards for little cash. I'll even admit that we copywriters are trained to overcome your psychological objections to buying what we're selling so that you're ready to whip out your wallet right then and there.
And especially in certain marketing circles, the marketing materials for a new whizbang idea are so compelling, you're driven to dump everything you've been doing in order to start trying the latest, greatest end-all be-all marketing technique right away. But this can be dangerous to your bottom line -- or even your entire business.
Whenever you try out a new marketing idea, it's important to proceed with caution.
Here are 6 quick tips to keep you on track:
Continue reading "6 Simple Ways to Determine Which Marketing Ideas Are Best for"The Get Dangerous Quickly Approach to Product/Service Training
In 2000 a computer distributor hired me to help them build a
software specialist sales team. The distributor had more than 100
"generalist" salespeople, but these salespeople were doing a poor
job of selling software. The distributor's management felt a team
of specialists could help jump-start growth in software sales.
This was a very interesting project for several reasons. First,
the distributor had SIXTEEN software products in its portfolio.
July2, 2005
Online Book Marketing: How to Market Your Book Even If
What you do after you have written your book is as
much, if not more, important than the actual writing
of it. You can take a great book and poor marketing
and have very poor results. Conversely, I believe you
can take a mediocre book, market it well, and make
very good sales from it. The only limiting factor is
you. You probably think, "I'm a writer, not a
salesperson." That's true, but there are some very
simple things you can do to create a website that
sells your book.
1. Create a direct-response sales page for your book.
This doesn't need to be an extra site, your home page,
or anything extravagant. Devote your home page to
information about you or your most recent work and a
subscription form for a newsletter for your fans.
Create a secondary page, linked to from your home
page, that sells your book. But instead of simply
stating a few sentences about your book, either put up
a full book review or a direct-response sales letter.
Either way, at the end of the review or the letter,
you must ask your readers to buy your book. Put a
direct order link at the bottom of your page. Simply
asking for your readers to buy your book will increase
your sales.
HOW IMPORTANT IS YOUR MARKETING MESSAGE
Bob called last week from Phoenix, Arizona with some stunning
news about his web site. He first contacted me in the fall of
2003. He had a web site that was helping him generate a healthy
income but he sensed he could be doing even better. He wanted to
get more visitors to his web site and get more of them to
contact him about his retail liquidation services.
Are you interested in getting more prospects to your web site
and prompting more of them to contact you