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Advantages and disadvantages to content management

Are you dealing with marketing of your website? Content management is one of the most important things to focus on in order to bring about the right type of website traffic and to keep people interested in what you have to sell. You can purchase some content management software to help you or you can choose to hire out this service. Many companies will try it on their own first and then hire it out because they are unable to keep up with it and they likely are unable to know what to do. Lets take a look at the advantages and disadvantages of content management software.

The disadvantages of content management software
Let's start with the downside to using content management software first. You will need to purchase the software and depending upon the programmer that you work with, it can be an investment of $25K or more! This is a substantial figure for anyone to work with. Not only do you pay for the investment to have it designed specifically for you, you also need to pay for the web server hardware to hose it. How much will this cost you? It depends on your company's website but most places start at $400 a month and can become as high as $12K.

Someone within your company will need to be trained on how to use the software and they will also need to purchase the programming tools for it. This will cost you a good $3K or more for the training and about $5K for the program that they need to use. Don't forget about all the security software you need to go with it in order to protect your site.

When you use this software you are completely dependent upon the person to perform all of the necessary actions for it. If they are not sure what to do, you aren't going to get great results. You also deal with headaches as they may be slow to update information.

The advantages of content management software
If you have a person on staff that has already been trained on content management software this may seem like second nature to them. It's very easy for them to understand and they won't struggle when it comes to updating the information and ensuring that it is done so in a professional way. Having consistency is the key and when you have the control; it is a lot easier for you to do what you want.

You can have a webmaster and they can give others access to the website as well. This will allow them to post new information or update old content in seconds. Keeping your site up to date is beneficial to the customers but also to the search engines that scan your site in search for keywords and information that people are seeking.

With content management software you are able to call the shots and you hire technical programmers to make your site top-notch. It's a great way to run a business if you have the money to do so.

How about hiring out these services? You are looking at a big cost and you also have to depend on other people to maintain the site. People run on their own schedules and not on yours so it can be incredibly frustrating to sit back and wait all the time while you hope that your site is ready to go by a certain date. Having more control over your site is the best method. If you hire it out you will have monthly subscription fees to pay them for the software they use along with server hosting costs and other things.

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