Advertising, marketing, and promoting, what is the difference?
For those of you who are new to marketing you might not know or understand that there is a difference between advertising, marketing, and promoting. In fact even people who have some kind of experience in marketing might not realize that there is a difference. But the thing is that the difference between these three subjects is not very big so sometimes it is hard to convince people that there is a difference. But regardless of how subtle the difference is there is a difference between these three words, even if their main objective is pretty much the same thing. But in order to understand what the difference is between advertising, marketing, and promoting you are going to first need to understand what each of these terms are.
What is advertising?
Basically advertising is a way to pay a company to get your message across; basically you are paying somebody to promote your product through the media. Something that you need to know about advertising is that it is used in all types of the media, so that means advertisements can include printed advertisements, video advertisements, television advertisements, etc. Something else that you need to be aware of when it comes to advertising is that advertising is a great way to reach a large amount of people. But the problem with advertising is that you sometimes end up wasting money because you are reaching people who are not a part of your target market. But on the flip side you are increasing your customer base by reaching as many people as possible. Basically with advertising you are telling people about how good your product is and how they should buy it.
What is marketing?
Basically marketing is everything that you do to put your product or service into the hands of your customers. Basically what this means is that marketing is going to cover a huge group of things that you need to do to get your product or service out to your customers. This means that marketing is going to cover public relations, advertising, packaging your product and everything else in between. Something that you need to be aware of when it comes to marketing is that marketing is a strategy that you are going to need to use to find the right people to convince about your product. Basically what this means is marketing is a way for you to convince people that your product is the best product on the market and that they should buy it for a variety of reasons, basically you are attracting a certain group of people to your product through marketing.
What is promoting?
Basically promoting is something that you are going to do to encourage people to buy your product. Promoting is basically where you tell all of your potential customers all of the good things about your product and all the good things about your company. Basically what you are doing is creating hype about your product by encouraging people about it. In fact promoting is actually a part of advertising because you have to promote your product in the advertisements that you create.
What is the difference between advertising, marketing, and promoting?
If you haven't been able to tell there is a slight difference between these three terms. Basically the main difference between these three terms is that advertising and promoting are a part of marketing, which means you can not have a good marketing plan that does not include advertising or promoting, just like you can not create advertisements without promoting your product. But the fact of the matter is that advertising, promoting and marketing all have the same overall goal and that is to get your product or service out to the public's attention. The main difference is how they each go about making your product noticeable to the public.