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Be a unique bloggerA blog is a very useful tool for marketing. It is the perfect way to give your marketing campaign a voice, and a face. It is also a great way to get loyal, long term, customers, and keep them in the loop. The following is a look at how to be a unique blogger so that you catch interest, and keep it.
1. Don't let the overwhelming amount of blogs keep you from doing it.Many people think that a blog is a pointless endeavor because there are thousands of blogs out there on every subject imaginable, and they are all full of information, have tons of subscribers, etc. It is hard to break into the blogosphere, and get noticed, but it is worth it to try. The key is to do what it takes to stand out. b. Be consistent. You have to provide consistent content in both theme and quantity. Your subscribers should count on new information at specific times each week, month, or whatever the case may be. They also need to know that the information will be consistent. A unique blog does not have to be a disorderly one, it should be one that is full of information, each time you post it should be about the same basic theme. c. Avoid controversial subjects. There are 3 no-nos for blogging unless one of them is the main theme of your blog. They are sex, politics, and religion. People feel strongly about this, and you aren't likely to change anyone's opinion on these subjects, rather alienate them, and lose them as subscribers. Not a good marketing ploy. |
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