Boosting good communication to keep your customers

Good communication within your business can help you with customer retention and it can cut down on lost productivity costs. Communication is essential to running an effective business. There are numerous companies that spend too much time trying to attract new customers that they neglect to find ways to keep their current customers. One way you can enhance customer retention is to boost your communication skills within the organization.

Communication is more than just the transmission of a message from one source to another. Good communication means transmission of a message in a clear, articulate and effective manner. Think about an upset customer and the ruckus they are causing. What would happen if you sent in an employee with poor communication skills? Would they be able to calm down the customer and find a way to solve their problem? Good communication can be learned, you just need to have a good study in order to do so. If you send in an employee that has dealt with multiple upset customers and has good communication skills, they are likely to find a solution to the problem the individual may be having. The goal of good communication is to have both ends happy about the end result of the message that is transmitted.

Having good communication skills is essential in the workforce. Communication can help you persuade someone to hire you if they are on the verge of hiring another application. Communication can help you move up from a manger to a supervisor and it can help you win over a lot of friends within the organization and within your particular market. Customers always appreciate the individual that has excellent communication skills because they can answer all of their questions and send them out the door with satisfaction. Customers that have a pleasurable experience with communication are twice as likely to return as a repeat customer.

Managers and other business leaders are often looked at as the individuals that must have good communication skills. This is because they need to converse with different personality types on a daily basis and find a way to work through difficult and uncomfortable situations. If you have every dealt with a bad manager, you no doubt had some problem with communication. Mangers should always be trained to have good communication skills so they can handle all the different personalities tactfully, yet firmly.

Customers can quickly spot of problems with companies that have poor communication. Have you ever stood in line waiting for someone to do a price check? What about contacting a company about a problem only to be transferred to 3 or 4 different agents? Poor communication is everywhere and many businesses do not realize the damage they are causing to themselves. Train all of your employees thoroughly so they know exactly what to do in difficult situations. Teach them how to help customers properly and always have an area in your office where they can report the customer complaints and issues they dealt with. This can help you with the training of new employees so they will know exactly what type of questions they will be asked.

Criticism is an essential part of communication. Most people don't like to receive criticism when it is done harshly. All the criticism you do within the company must be constructive and encourage employees to continue working harder. Don't point out all of the things they are doing wrong, point out a few things you admire about their working ability and make sure they understand this. If you are discussing things about their personal qualities, make sure you are sensitive to their feelings. You don't want to make the employee uncomfortable, but you need to be firm with your message.