Branding your products
Branding your products means promoting them in a way that cause people to not only remember and know the products that you provide, but also think of you positively as a business. The image you want your company to portray will come through the way you brand your products.
The following are some tips for branding your products:
Promote the benefits
Part of successfully branding your products is telling your customers why they should choose your products over your competitors. Do they cost less? Do they use better-quality materials? Do they have features that people are looking for? Promote the benefits of your products in your marketing materials to your customers.
In this day and age, many people turn to the internet for information, shopping, communication, and much more. Your business will have a much better chance at getting the word out about your products through a well-managed and well-designed website is expected by your customers. In addition, it is easier for most people to remember a web address than a telephone number, making it easier to find you.
Get your name out
You should have a logo and company name that is unique and memorable, and the same goes for your products. Make sure your website, business cards, logo, brochures, letterhead, and so forth all have your logo and company name on them. If you name your products, make sure their name is advertised on the product itself as well as in the marketing materials.
The same goes for other products as well. Hand out shirts with your company name and logo on them on your opening day, or at career fairs or trade shows. Have stuffed toys or handouts made of your products, if applicable. For example, if you have a massage business, pass out stress relief balls to your customers with your massage business's name on them. Put your logo and company name on business vehicles, or even your own personal vehicle. Repetition of your name and logo will help increase public awareness of your company and is an excellent branding technique.
Let them try it out
Part of branding is making sure your customers and potential customers feel positively about your products. Because of that, you will need to build credibility. You can do this by offering promotions on your products through free trial offers, samples, and so forth. There are many ways you can do this - you can set up samples of products or coupons at a trade show, offer a free session, or give someone a 30-day trial run. People are more inclined to buy if they already have a favorable impression or experience with your product.
Develop good public relations
Another important aspect of branding is the image of your company. Get involved in the community. Donate to causes, sponsor a run or walk for a good cause, or match contributions made to various charities. This will help people see you as a company that cares about the community in which it does business.
Not only that, but you should also have a good return or satisfaction policy. This doesn't mean allowing customers to take advantage of you, but it's perfectly normal to have a satisfaction guaranteed policy, or a return policy that is reasonable. This helps the public view your products in a good light.
Branding your products is essential for a good marketing campaign and gives you a needed edge over your competition.