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Building customer loyalty

handshake30344237.jpgThere is no great way to build customer loyalty than to start collecting customer information and finding ways to relate with them. Your customers want you to bend over backwards for them. A common problem for business is that they will get the customer, make the sale, and ignore them until they come back to shop again. Did you know that 80 percent of your sales come from repeat customers? With that being said, it makes complete sense why you need to spend some time gathering customer information and focusing your marketing strategies on them.

Customer loyalty is essential to keeping your business alive. One thing that makes customers continue to come back for more is the value they place on your product or service. The value not only comes down to making a great product, it also comes down to customer service. If your customers have problems with their products, they deserve to get the attention of a good customer service team. The better you treat your customers, the more they will return to your company for more. Customer satisfaction can come from a number of different things.

First, do some customer satisfaction surveys to find out what your customers think of your products and services. This is a great way to get the feedback you need to change your current products and make them better. Another way you can get customer satisfaction results is to do some phone call surveys. You don't need to call every single customer you have, but you should call a good majority of them. Ask them some questions about why they continue to purchase your product.

Second, you must do everything in your power to keep your customers happy. Happy customers are an invaluable marketing resource. A happy customer will continue to come back and they will also tell others about your company. Word-of-mouth marketing is one of the best tools you have available and it only happens by keeping your customers happy and satisfied.

Third, find ways to keep in touch with your customers. Many of your customers may feel neglected because you only stay in contact with them when they shop. What about the customers that buy large items and then don't come back for a few months? They are just as important as the customers you see on a weekly basis. You can keep your customers happy by sending them flyers, postcards, and emails. This is a great way to let them know what your company is up to and how they can participate in your business. Do some thank-you mailers to different groups of customers and offer them a discount on their next purchase. This is a great way to boost sales quickly and to gauge how well your customers respond to your marketing efforts.

Organize your customer information into a database and create profiles for them. This can help you track down the type of customer you are looking for when you are doing targeted mailings. It can also help you predict market trends and forecast for the future. Keeping customer information organized can help you improve customer satisfaction. You can do this by sending emails to them when you are about to discount a product they purchase on a regular basis. This is an easy way to build customer loyalty and to keep your customer satisfaction ratings high.

Spend more time focusing on your customers and you will start to see an improvement in your sales. Remember that your customers are your most important asset and they will continue to keep your company running year after year.

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