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Clean up your email distribution list

A lot of companies do not pay attention to their email list until they need to send out a newsletter or a promotion. This can leave you in a bit of a bind if you find that your email list is outdated and you have a lot of emails that are no longer in existence. You must take the time to clean up your email distribution list if you want to get in touch with your customers and also to ensure that people will hear from you and will make future sales. Every time you lose an existing customer you will have money to replace. This is a big challenge for your company and you must take the time to focus on retaining your customers in order to save money. Finding a new customer is much more expensive than retaining customers, which is why a lot of companies are finally spending more money on customer retention.

Currently it will cost a company roughly $800 to bring in a new customer. This is a lot of money to spend for just one new customer! Since you have to focus your efforts on saving money with marketing, you need to consider the importance of your existing customers and to work on retaining these customers.

If you are choosing to market to new customers, do so in a way that you know you will actually be able to acquire them. You can struggle to bring in customers when you are spending a great deal of money on expensive marketing campaigns but if you hold a client appreciation night or you have a conference or event, you have a chance to form relationships. This will go much further for your company than emails and marketing online ever will. Having the chance to talk face to face to your customers is a key element of successful marketing.

When you meet with your clients, take the time to update their records. This keeps your email list clean and it also allows you to meet regularly with them and to keep in touch. Keeping your name "in the know" with the customer will really benefit your company and will help you to spread your name to new customers with referrals.

Your existing customers can engage in referral marketing and this is by far one of the best way to generate new leads for your company. You need to consider offering your existing customers something in return for them providing you with a new lead. They will appreciate anything from a discount to a free product. Customers like to be pampered and they love it when companies work hard to please them. Send out emails to them often to thank them for their business and their loyalty to the company.

Use email to send out surveys to your customers. This allows you to gain feedback to see what you are doing right and where you may need to focus on improving your efforts for your clients. Use this information wisely and make sure you tell your customers you appreciate the feedback and show them the changes that have been made as a result of their involvement. This will really bring about loyalty and will be able to help your company develop a stronger reputation.

Your existing customers can forward the email onto their friends, which is great for your company to attract new customers. You won't have to work as hard on these leads as they already have the trust factor, it is just a matter of turning this into results with good landing pages in the links in the email along with using action words.

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