Common marketing mistakes that will haunt you for years

When it comes to marketing your business, you want to avoid large marketing mistakes that will cost you thousands of dollars and wasted time. What can you do to avoid these common marketing mistakes? Here are some things you need to be aware of when it comes to marketing your business.

Improper research
Sure a potential product may look great on paper, but if you haven't done the research to find out if your customers want the product, you could be doing yourself a lot of harm. You need to make sure you do the research in order to find out if people want the product along with how much money they will pay for it. Market research is vital to also find out what you need to do in order to market the product correctly and to ensure that you are using the right venues to send out the marketing message to your customers. Use social media sites to uncover more about your customers to find out what type of products they are looking for and how much they are willing to spend on the products. Social media sites are free to use and its one of the easiest ways to find out what your want from you.

Rushing It
When it comes to marketing your company, you need to avoid "rushing it" like many other companies do. You need to have patience with marketing as it can take some time and trial and error in order for you to get your customers to respond to the marketing tactics. You may find that you are doing a number of different marketing tactics or even the same tactics multiple times before your customers actually respond to them. Don't try to rush your marketing efforts because it's not going to lead to the right type of response you are seeking.

Not having the product ready
Marketing a product that you don't have or one that you don't keep ready to sell will cause problems. You can use tips from other companies that have found that keeping a small stock of inventory is best as it allows you to fulfill the smaller orders now and then you will be able to make products to order so they are ready a day or so after the customer orders them to have them delivered. Backorders and customer waiting is frustrating and it can lead to customer fall out. You need to make sure you have plenty of products on hand if you are marketing them to your customers.

Too many affiliate programs
Another big problems you may face with your marketing efforts is using online marketing efforts and joining too many affiliate programs. Affiliate programs can help you to get your name out there, but when you start using too many affiliate programs it usually causes you to spend too much money for little or no return. The online affiliate programs aren't always reliable because there is no way to know where your pay-per-click ads or marketing messages may be sent, which could cause you to gain exposure to the wrong audience.

Poor Online Presence
A big marketing mistake you will also deal with is your online presence. Do your customers even know where you are at online? What are you doing to market your website? Have you taken time to optimize your website in order to get in touch with your customers? Do you have a strong pay-per-click campaign that can help you with your online presence and will be able to build your companies image? Drawing your customers to your website is vital to your online marketing message.