marketing articles business management businesses Marketing sales Technology Business finance Lean Manufacturing small business Investing articles employee health

Creating memorable ads

accountant37004036.jpgThe best ads are the ones that you can remember long after they have finished.Getting remembered is one of the keys to doing more business.Many businesses are comfortable with the progress they make, but almost all businesses are constantly looking for ways to retain current customers and gain new ones.Making memorable ads can really differentiate you from the competition and give you an edge in the market.

Many business owners make the mistake of trying to appeal to everyone at the same time with the same information.But the truth of the matter is that you can't appeal to everyone, so you need to choose a segment of people you want to reach the most and then make your message fit their needs and expectations.While many people may think that making good advertising is a simple thing to do, there is a lot more that happens behind the scenes than most realize.

It's easy to get caught up in trends and doing what is new in the marketplace when this may really not be what you or your audience is looking for.One thing you want to make sure of when you are preparing your ad campaign is to make sure it fits the positioning you have put on your business.It needs to fit the brand and the culture that you have established, or modify these things in an appropriate and tasteful way.Quite a bit of research goes into learning what groups respond best to any particular type of stimulus for advertising.

When you are preparing your ads, you also want to make sure and communicate one main message.The length of the type and the form of the ad will vary on the media and the audience, but the message still needs to be as simple as possible.If people see, read or hear your ad and are wondering at the end what the point was, then your mission has failed.A simple and concise message is more effective than a complex or extravagant theme or plot woven into the ad.You should also try and achieve a consistent theme or style to your ads and stick to it for a year or two.Ads can still have personality and many consumers are looking for consistency when they see ads.It will also make it easier for them to remember ads that have caught their attention in the past if they are similar in style.Don't introduce unnecessary confusion into the picture by changing styles too often or too drastically.

It is also of vital importance that you be credible and honest in your advertising.Don't say that you are the largest or the best at something if this is clearly untrue.This will deter customers from doing business with you and can also create some very difficult legal situations you don't want to deal with.Honesty should always be a standard practice in your business and will provide more loyal customers over the years than any other marketing strategy.

You also want to make sure that your ads are competitive without stating that they are competitive.People do research on pricing more than they ever have before and are going to compare you with your competition.Do your research and make sure that your pricing and services are competitive.You can have a brilliant ad and appeal to a lot of people at first, but if they discover that your competition is offering the same product at half the price, their choice will be made before you get a second chance.Following these tips will make your ad more memorable and more effective in promoting your business.

FREE: Get More Leads!
How To Get More LeadsSubscribe to our free newsletter and get our "How To Get More Leads" course free via email. Just enter your first name and email address below to subscribe.
First Name *
Email *

Business Info
Marketing and Sales
Small Business

Sponsored Links
Recent Articles


Copyright 2003-2020 by - All Rights Reserved
Privacy Policy, Terms of Use