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Creating sustainable marketing
1. Customer communication- The companies that tend to do the best, and have the most notable results when it comes to sales and marketing keep open lines of communication with their consumers, and are constantly and consistently evolving to meet the ever changing needs of customers. Look at the company "Walk-man" they developed an amazing product for their time, giving people the opportunity to take music with them in a portable way. However, the needs of customers changed, and soon people wanted more than just one album to take with them, they wanted their whole music library. Apple stepped in to fill this need. And they continued to streamline their product, where now, the device used to carry your music library also makes phone calls, allows you to email, video chat, play games, keep track of your calendar, etc. The point is, customer needs change, and staying in communication with customers helps you anticipate these changes, and adapt your products so that you do not become obsolete like Walk-man. Creating a sustainable marketing approach means not just following the marketing fads, or using one technique or another, but really creating a brand, product, and service that speaks to the needs of the customer, and helps them feel valued, so that they will value you as well. It is creating an infrastructure that supports your stance, and continually confirms who you are, what you have to offer, and the quality of product or service you offer. |
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