marketing articles business management businesses Marketing sales Technology Business finance Lean Manufacturing small business Investing articles employee health

Customer Retention Strategies

airplane30902462.jpgEvery company has one aim and that is to make as much of a profit as they can. When it comes to a business's marketing budget, most people know it costs less to retain a customer than to acquire new ones. However, most companies are organized and driven by acquisition rather than focusing on service and retention of their current customer base which makes them loose out on potential profits. They are spending a lot more than they have to in order to get people to purchase. The people who have previously purchased from your business are much more likely to purchase again than potential customers are to buy for the first time. The following are marketing campaign strategy ideas that focus on customer retention rather than customer acquisition.

Membership Cards and Programs: Memberships offer rewards to those who continue to purchase from specific businesses or a co-op of businesses. Advertising to your current customers about your loyalty or membership program is much more likely to generate more business than trying to acquire new business. If you want to improve customer loyalty and retention, offer a membership program. Being a member of something tells your customers they are important, needed, and loved. It fulfills a need. It will require less effort on your business's part than continually advertising to your current customers or trying to find new ones.

Constant Communications
: Keeping your customers up to date with the happenings of your business will help them remain loyal. If you send them a welcome letter or email and a thank you after they purchase, you will see a dramatic increase in retention purchases. Communicate with your customers and make them feel important. When they know they are important to you, they will buy from you again.

Surveys and Rewards
: When your customers are able to help you and you reward them for it, they will stick around. Send out customer surveys as part of your retention marketing and give you customers a reward for filling them out. Follow up the survey with a thank you communication, whether it be a phone call, email or letter, once again you'll be helping your customers feel important and needed. When a customer takes a survey, make sure they receive the results of the survey. This helps them see that they are apart of something bigger and keeps them buying from you.

Exceptional Customer Service
: Re-direct some of your marketing budget to improve your customer service. The better your customer service department is with problem solving, the more you'll retain customers for life. They will repeat purchases from you. They know when they buy from you that they'll have support if they need it. That is important to customers. Make sure they know about and use your exceptional customer service.

Data Tracking: If your ability to track your customers is lacking, you need to re-direct some of your budget to improve your business. You want to look at each interaction with your business from the customer's point of view and see how when the company knows you and everything you have ever done with the company, that you'll come back again and again to be served. Customers like it when you know what issues they've had, what they've purchased in the past, their preferences, any compliments or complaints they've made, and a myriad of other information. When you know your customer, they will come back and purchase again.

FREE: Get More Leads!
How To Get More LeadsSubscribe to our free newsletter and get our "How To Get More Leads" course free via email. Just enter your first name and email address below to subscribe.
First Name *
Email *

Business Info
Marketing and Sales
Small Business

Sponsored Links
Recent Articles


Copyright 2003-2020 by - All Rights Reserved
Privacy Policy, Terms of Use