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Customer Service Rules You Need To Follow

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As a small business owner you need to focus on a number of different marketing tools that will help you to make an impact in your industry. Customer service is one of the areas that you really need to focus on in order to make an impact and to have customers that are loyal to your organization. Customer service is a skill that you need to learn yourself and to learn how to train your staff to have it as well. How can you work on quality customer service skills? Here are some rules that you need to follow.

Rule # 1 - Show them that you care about them
When you are working on serving the customers, you have to really make sure they can see that you care. Think about the interactions you have had with other companies as you likely have dealt with issues in the past with poor customer service. You need to focus on having positive interaction with each customer that you have and to make the interaction with them pleasant and enjoyable. You must work on the way you approach your customers and to make sure you are not looking or acting rude or hostile in any way. No matter which type of customer service you are working on (in person or online) you have got to show the customers that you really care about them and you want what is best for them.

Rule # 2 - Make quality the "norm"
As you are working on having high quality customer service you need to work on making this commit seen by everyone within the company. Higher expectations for quality customer service need to be normal for your company. Send your staff through proper training programs and other things to help them strive to give only the best of the best to the customers. Make sure everyone is committed to high quality customer service and that they treat each customer with respect but also show them that their needs are important to them.

Rule # 3 - The right training
In order to have that strong commitment to quality customer service you need to take some time to actually train your staff. You really need to have each of your employees properly trained so they do know all of the things about the company. The more information your staff has about your products and services, the easier it will be for them to have confidence when they are interacting with the customers. They will have all the ins and outs when it comes to your products and they won't hesitate when they are asked up-front questions by your customers.

Rule # 4 - Loyalty program
To serve your customers effectively you need to take the time to get to know them. You should focus on learning their names as you have a lot of repeat customers that can help you to stay in business. Creating a loyalty program is a great way to help you remember their names but it helps them to see that you do recognize their on-going support. You can send out discounts to them or you can just simply send them a nice thank you letter and show them how much you appreciate and respect their business.

Rule # 5 - The customer is right
Even though it may pain you to say this, you have to think it! The customers need to believe that they are always right. You do not want to argue with them and you need to work on making each interaction with your company pleasant and enjoyable so they will remain loyal.

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