Do Promotional Items Still Work?

What are you using to market your small business? There are a number of different marketing tactics and programs that you can use in order to inform your customers about your company. One of the effective ways to promote your company is by turning to promotional items. Many people wonder if promotional items still work in educating your customers about your organization and the simple answer is "YES"! Promotional products work great as they are a constant marketing reminder to your customers about your organization. They remain one of the most popular marketing tools that can be used to raise awareness about your company and with so many to choose from, they are relatively cheap.

Look into websites like VistaPrint.com as they can offer you some free promotional products and if you like them, you can easily make a larger order. Simply doing a Google search for "promotional products" can link you with a number of companies that will be able to provide you with great products to use for your marketing needs.

Who should you send the promotional items to? This depends on your target market. Many times sales professionals will use them as they help them to connect with others and to give them something tangible for the contact to remember them. If you are planning to host a large conference or event, it is also a smart idea to consider using the promotional products here. People love to get free stuff and conferences are usually filled with a number of other companies all with their own promotional products. For a big conference you might want to consider a bag or something larger than a pen so your customers will not throw it away.

A great way to use promotional products is to hand them out to your existing customers that give you a lot of repeat business. These individuals are valuable to the company and deserve to have some type of thank-you gift. Sending them a nice t-shirt or even a key chain is a simple way to show them that you are appreciative of their repeat business. This is a great way for you to focus on building loyalty with your customers.

Not only will your customers be able to benefit from the promotional products you might also consider using them for some other people as well like your employees. Invest a little more into a nice thank-you gift for your staff. It's common to provide them with things like blankets that are adorned with the company logo and other things. This is a great way to promote your business but to also give your employees a nice gift that they can really appreciate.

Look into events where you can send out the promotional products. If you have local sports teams or even contacting your local city office can help you to find events that you can sponsor and can easily provide some great promotional products to. These products are often handed out to the guests at the event, which can really give you a great opportunity to introduce your company brand to a new audience. Depending upon the event you may want to invest a little more into the promotional products so you can send out t-shirts instead of just something like a calendar. You might also consider water bottles as they make for great promotional products as well.

Shop around online and even locally when you are trying to find the best promotional products. Keep in mind that the more you order, the lower the unit cost will be. If you are planning to send out a lot of promotional products over the years, ordering a larger quantity is a good idea to save on the cost per unit.