Easy strategies to boost your company's publicity
What business doesn't want to get some publicity? Why would you turn down the chance to boost your sales through smart marketing that uses all the information sources available? What can you do to make sure people know about your products? Here are some tips to help you get started:
Tip # 1 - Establish your reputation
If you are trying to gain publicity, you need to boost your company's reputation in the market. You want people to think that you are the source of information about certain products and that they must come to your company if they want to have the best quality products available. Join some social networking sites to get your name out there and start interacting with your customers. You can also boost your reputation by getting on local radio shoes, TV shows, and news media channels. Start writing editorials to your local or national paper to start establish yourself as the person "in the know" for this type of information. For example, let's say you work for Prevent Child Abuse Illinois and there has been a nationwide spread of child abuse cases lately. Since you are just one chapter, you don't want to step on the toes of your superiors, but you control the state of Illinois. Start writing editorials on how people can prevent child abuse and what to do if they suspect a child is being abused. This is a great way to provide some good information to the public and to build-up your reputation as the place to come for child abuse questions in the state of Illinois.
Tip # 2 - A nice smile
When it comes to gaining publicity for your company, you need to have a pretty face to represent the company. You may think this is rude, but people like to purchase products from a person they find attractive. You don't have to be a model to be the "face" of the company, but you need to appear well-groomed and personable. It would leave a horrible impression upon your potential customers if you have a smile full of yellow teeth. Even if you are able to make a good impression in person, you may have problems on camera. Do you find that you freeze in stressful situations or that you become tongue twisted in interviews? This is why you should consider investing some money in a good public relations expert so they can handle all of this for you.
Tip # 3 - Press Release
How in the world will the media know you have something important to talk about if you don't tell them? News media members aren't going to call you if you don't send them a press release with engaging information. They need a reason to believe in your company and they need a good story. Press releases are one of the simplest ways to get information out to the media and to gain some much-needed attention for your company. Press releases are also a great way to boost your internet rankings.
Tip # 4 - Partner
Another way to gain some publicity is to partner with another local business. The two of you can host a big event together, like a run/walk with half of the proceeds going to charity. Partnering with another company is a great way to gain more attention because you suddenly have access to news media members that you not have been able to reach before.
Hire a good public relations specialist to help your company gain the publicly you need to boost your sales and increase your customer base. If you can't hire someone full-time, consider hiring a PR firm to help you with a few marketing campaigns once and awhile.