Geolocation

Geolocation is one of the biggest benefits of mobile marketing. It is going to help marketers to target their audiences better, provide superior value and more personalized ads to users, and simplify user experiences. There are many benefits to geolocation in mobile marketing, here are some of the top:

Geolocation allows you to locate users through GPS and wireless tower signals. This means that you can customize ads for local retailers, and collect specific information, target a specific market, and so much more. Geolocation uses their location, which means things like clicking through for directions becomes a whole lot easier for the marketer's end. It also means a more personalized and customized experience for the consumer. Because mobile devices are mobile, and are often really personal, it is nice for users to get a more customized experience in terms of advertising via their mobile device.

Allows check-ins at local businesses and through social applications. This is a great way to increase customer engagement. Basically you are giving the consumers an easy way to tell their friends where they are and what they are doing. This in turn means that consumers are advertising that they are using your product or service by checking in at your location. This will often be used in conjunction with social media sites like Facebook or Twitter. It is a great way to provide users with information specific to their location, and to get something out of it in return (free advertising). Think about the potential exposure a check-in means for your business if they are announcing it to their hundreds of friends on Facebook. Geolocation is a great way to increase consumer involvement, brand awareness, etc.

Uses zipcodes and localities in search and queries such as weather, movies, etc. In other words, geolocation simplifies things for the consumer, making them happier. If they go to a movie site, for example, it will automatically know where they are looking up movie times for, using geolocation, and then searching only theaters local to them. This saves time, and makes life easier for users. They not only do not have to know the zip code or location off the top of their head, but they can skip steps, and get their desired results. The majority of queries done on a mobile device are going to be location specific. People are looking up local retailers, local entertainment, phone numbers or directions for local businesses. Thus, using geolocaiton means giving the consumer what they want when they search something like "hair salons". They really want hair salons near their location, and geolocation can help you give this information to them, as well as clicking to call, clicking for directions, etc.

Geolocation is a great tool for marketers to have in their mobile marketing arsenal. It should not be overlooked or disregarded as it can help you understand behavior and reach your target consumers more readily.