Getting tons of sells using only cold calls only.
In order to get tons of sells with cold calls, there needs to be an affective plan, and training followed through with. This is important because even great salespeople could have problems with cold calling.
These training and plan needs to include the following:
Expectation of what the outcome of these calls needs to be. Expectations of how many sells are expected. Expectations of how many cold calls are to be completed. Expectations of what the calls will be like. This will need to be clear and attainable expectations.
Motivation, motivation, motivation! There will need to be something, or several things that help to motivate the sales person. We all like to be motivated to go the extra mile, to do a fantastic job. This motivation needs to be both verbal and physical. Getting told "Great Job" is important. However it is also important to get money, or some other type of reward. These motivational choices will make it easier and more fun to get more sells.
Knowledge is one of the best ways to get past objections. Objects are what cause the loss of a sell through cold calling. The salesperson needs to be armed with the most knowledge about the product or service they are trying to sell. People want to purchase products from people they trust. People also trust people that sound like they know what they are talking about.
Confidence is key when it comes to being able to sound like you already got this sell. To get the most sells possible, there needs to be an assumption that this sell is already yours. Therefore having confidence in yourself, and the product you are selling is imperative.
Find out what you can do to help your customer. This means asking questions, and listening. The best way to make a sell with a cold call is to keep the customer talking. Good open ended questions can be very informative about how you can help your customer with the product or service they need. This is the main objective in sells. Because if you can show your customer there is a value in your product or service for the money they will pay, it will become worthwhile to this customer.
Get prospects. This is especially important when you are trying to get several sells in a short period of time from cold calling. The reason is that if you have been able to make one customer happy with your call, product and customer service, they will be happy to send you to a friend or family member. They want those people in their life to also be happy. You may even be able to have this happy customer make the introductions for you.
When you use good training, a great plan and the key factors to making cold calling work, you will find that there will be a higher success rate for sells from cold calling alone.
Why not make the most from a long time great selling process. You may not get into the customers door any other way.