How a good publicity campaign can help your business survive

When it comes to developing a publicity campaign, many businesses pass it off as an expense they simply cannot afford. Many companies feel that a good publicity campaign will cost thousands of dollars a month and that they simply do not have the money or the resources to do it. With a publicity campaign, the more you spend, the more you will get. You don't have to spend thousands of dollars a month to be successful; you can easily do a lot of it on your own.

Most publicity campaigns entail designing press releases and coordinating media events to get attention for your business. You can do this on your own; it will just take more work. It isn't hard to write a press release, just make sure you write it from the perspective of a journalist. Keep it short, informative, and to the point. If you get too lengthy and fancy with your writing, they will toss it to the side and you won't get the media attention you are seeking.

If you are worried about developing a publicity campaign, hire an organization to do it for you. Some businesses feel pressure to hire a company that is out of their league, don't do this! Hire a business that is similar in size to yours because they will have the most resources for your dollar. You need a company that is willing to spend time on your business without worrying about their bigger, more expensive accounts.

How can a good publicity campaign help? Here are some reasons why you need to implement a good publicity campaign:

• Improper publicity campaigns can literally suck your money and destroy your company. Poorly written press releases will cause media members to ignore any future release and this automatically reduces your chances of getting any attention from some media members when you have a good story to tell in the future. Press releases leave a lasting impression upon media members; you need to make sure you are paying for a good reputation not a bad one.


• A good publicity campaign will help you build media connections. This can be useful in the future when you need media coverage at an event or when you are launching a new product. Using a professional public relations firm is a great idea at this point because they have establishing media connections they have built over the years. This is like opening the door to the internet, television, radio, and print media without having a key. Using a good public relations firm is a great way to instantly open the door to a world of media connections you can use in the future.


• Time! A good publicity campaign takes a lot of time to create and properly implement. If you don't have time, hire a company that does. A public relations specialist will spend at least 8-12 hours a day helping your company get the media attention you deserve. Since most companies don't have the time to figure out all the ins and outs of a good publicity campaign, let the professionals take care of it for you and boost your revenue by creating buzz in the market.

There are various public relations companies you can hire for a hefty price tag or you can hire online PR firms to do certain services like press release writing. The online companies are a lot cheaper, but you won't get access to their large black book full of media connections unless you are willing to shell out more money. Be careful about choosing a PR firm because you need to make sure they can truly do what they say and you need to watch out for companies that don't have professional writers.