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How can you get more blog traffic?

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A blog is a great addition to your website marketing strategy as it will allow you to increase your company's online visibility by focusing on a different message. Instead of always marketing, you can use the blog to discuss topics with the customers and provide them with more insightful and helpful information. This is a great place to talk about customer issues and to give them an in-depth answer to the information they are asking.

Some companies find that they create an amazing blog but that they do not get any traffic to it. Why is this? Is it because you are not marketing it effectively? What about the number of times you blog? If you do not blog often enough it can lead to the blog becoming lost in the large mix of online traffic. Then again your blog could not be getting traffic because of what you are posting. If you are not posting information that is valuable to the customers, they will ignore it. So what can you do in order to boost traffic to your blog? Here are a number of options that you can choose from in order to get more traffic to your blog:

Tip # 1 - Find your market
This is the first thing you need to do as you can only market when you know who you are marketing to. You need to know your niche market so that you can start making blog posts that they will be interested in and to provide topics that pertain to their interest. Sometimes people follow blogs because it is something that they are passionate about. Another way you can find your market is learning how to appeal to your customers emotions.

Tip # 2 - Engaging Title
Like your website, your blog needs to be a title that is easy to remember. You need to create a title that corresponds with the URL and corresponds with the message of your company. If you can create an engaging title it will be able to get more traffic because it draws attention quickly. Keywords are another thing that you need to use in order to market your blog. You need keywords that your customers are actually looking for in order to bring in traffic to your blog. Use Google Adwords to help you come up with the keywords that people are using in order to find your blog.

Tip # 3 - Network your business
The next way for you to market your blog is to work on networking your business. You want to create links on your blog to other blogs and sites of interest and get those links to add your blog to their page as well. Getting a lot of links that feed into the blog will dramatically increase your blogs ability to network itself and to find new traffic. Leave comments on other blogs with a link back to your blog, this is a great way to get more links to your blog and to really strengthen your online traffic.

Tip # 4 - Give the blog personality
If your blog posts are the same old thing over and over and you don't focus on adding a little personality or character to the blog, you will lose readers. Create a blog that is easy to navigate and one that breaks down the different posts into different categories and groups as this will help people to remain interested in your blog. You need to create a personality for the blog so that you can get people to see you are human and not just a machine typing things.

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