How managing media is part of marketing

As any public relations specialist will tell you, managing media and marketing are so closely linked they are often the same thing.The following are examples of how proper media management can benefit marketing in your company.

Press releases-one of the most important jobs in public relations is writing up press releases.A well thought out, well worded press release might be the best advertising that your company can get.What's more is, press releases are free!Whatever happens that causes your company to need to issue a press release is at least moderately interesting to the public.Once you have the public's interest and a medium through which you can communicate, you are doing marketing.Practice issuing statements to the press so that you know what you are doing before the time comes to issue a real statement.This is one of the best and cheapest ways to market your product.

Website management-internet sales are taking over for almost all products.You need to work on your website to make sure that you are marketing your company's product the best way possible.Not only should you make sure the website is artistic and user-friendly, you should also make sure that your marketing team is able to maximize hits from search engines by utilizing ad rating, and keywords.In the future, website management might become the most important part of marketing.

Email blasts-another way to utilize media to market your product is through email blasts.You can subscribe to programs that allow you to market to a target population with computer spy-ware.By using these programs, you can put ads right into the email inboxes of people who are already interested in your product or similar products.Using email blasts isn't the best technique for everybody but for the companies that it works for, it really works.

The advertising link-the greatest link between media management and marketing is though advertising.Advertising and marketing are closely related because advertising is a form of marketing.To get your product on the market, it must be advertised.Advertising and media management have an even closer link.Almost all advertising techniques use some sort of media, be it magazine ads, television ads, radio ads, or even bill boards.The only form of advertising that doesn't utilize the media is word of mouth advertising.

The downside of media management-we often think of marketing and the media working hand in hand to support the products we sell.However, there is a downside to the relationship between marketing and the media.That is, bad press can be a marketing nightmare.If for any reason, there are bad reviews of your product or your company is involved in some scandal, your marketing department is going to have to do damage control.Any time the media projects a negative image about your company; marketers and public relations specialists should join and make a plan.Sometimes bad press can be better than no press at all because of issues like name recognition.See if you can work that angle to your advantage.If necessary, use the media to issue formal statements or apologies that will create sympathy in the public.You need to be constantly thinking about how the media can work for you.

Media management and marketing are closely linked and should collaborate and share resources if they are seated in different departments in your company.To ensure optimal marketing and public opinion, make sure that the marketers always know what the PR people are doing and vice versa.