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How to create a marketing timeline

order to establish an effective marketing campaign, you must first set goals and make a plan with tasks to be accomplished. But this plan is futile unless you draw up a timeline telling you and your employees when each task in your marketing plan should be completed.

But before you can establish a timeline, you must first have a marketing strategy. A good marketing strategy can help you identify marketing opportunities within your area and on the web, and a marketing timeline will help you to execute your strategy in a timely fashion. When making your marketing strategy, you may want to consider these tasks:
- Put your company name in the community through such things as fundraisers, free seminars, or contests.
- Look for PR in your local papers by sending press releases to the editors for upcoming events you may be hosting.
- Update your marketing materials, including brochures and business cards
- Research trade shows and expos in your field, and work towards attending them.
- Explore the possibility of speaking opportunities or product demonstrations.
- Put on seminars or workshops that relate to your area of expertise.
- Update your website (or create one if you don't have one) and then work to promote it.


These are just a few ideas. Your marketing team will be able to come up with ideas to promote your business that are best suited to your company.

Creating a marketing timeline
Now that you have your strategy, it's time to make a timeline. A timeline is important to have because it helps set deadlines. Without a timeline, your goals and strategies have no real ending; a timeline will increase the success of your business by setting deadlines everyone will be familiar with.

The following tips will help you to create an effective marketing timeline.
- Make a time frame. Depending on your tasks and what you would like to accomplish, set a time frame for your marketing timeline. It could be as little as a few weeks or as long as five years or more. However, too short of a timeline could cause unnecessary stress and a compromised quality of work, whereas a timeline that is too long can seem unreachable. Six to twelve months is a good middle ground.
- Use a spreadsheet. Excel is a good program to record your plan, and it can easily be distributed to others in the company or group for reference. This is a good idea because you can update it consistently and add new items as you think of them. It's a good idea to have at least two columns - one for date and one for the proposed tasks. Additionally, you may want to organize them into subcategories or include a column for comments or another that allows you to check off tasks once they are completed.
- Make smaller tasks to complete larger goals. If your goals are larger or will take longer to complete, you may want to break them down into smaller assignments. Be sure to record these on the spreadsheet as well.
- Meet to discuss your timeline. You will want to meet in the beginning as you make your goals and hand out assignments. It's also a good idea to meet occasionally to discuss the status of your projects and to update or adjust your timeline as needed.

A marketing timeline will help you to achieve your objectives in an organized, efficient way.

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