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How to find your role in the world of tv and radio

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If you want to get on a radio or television talk show, you need to know what role you should be playing in the world of radio and television.

Your role is not to be the most interesting person in the world, but you can help fill in spots, and offer great stories at the right times. You are going to want to be the golden source, not the special interest. You can't find this role without looking at the paper, and the trends or themes.

So, what you want to do to find your role is to start by looking in the paper for stories that you can relate to yourself. Once you find them, you need to call the radio or television talk show and start offering story ideas; you will want to do this first thing in the morning. Why? Well, each day they start it thinking, "OK, that is one say down, one idea down, which means we need to come up with one more idea." So, they go into their morning meetings and they've have worked tons of hours the day before, and they are going to need ideas, and they won't have a lot of energy to get these ideas.

When they do not have ideas, the first thing anchors, producers, and talk show hosts do is they look in the paper from that morning to see what people are talking about. If you have left them a message on their voicemail that says you saw something in the paper that morning, and you are an expert in that industry, and would love to offer tips, they will be happy. They may not use you, but at least they have something to offer at the meeting. Next time you call in with a pitch, they are going to remember you, how you saved them, and they will be open to ideas.

Another way to find your role in the industry is to piggyback trends and themes. You have to show you matter. You do this by relating yourself to a theme or a piggyback. For example, the theme might be Christmas shopping, and you work in the retail world. So, you could call the television or radio talk show, and offer yourself as an expert, and say you have 5 tips for making Christmas shopping faster and less stressful.

You can also piggyback on stats or studies. If you are a nutritionist, and you see in the paper that a statistic says over 60% of children over 8 are obese, you could call the radio or television show and say, "Hi, I am an expert in the field of nutrition, and I saw in USA Today (or whatever paper) that over 60% of children over 8 are obese, I have some great tips for how to keep your children at a healthy weight easily." Using that study gives you a place in the television or radio world. Suddenly, what you have to offer matters to them because people will want to hear it. Why? Because it relates!

So, find your role by watching for news worthy things that you can tie yourself into. You need to find a problem, and then fill the role of being the solution to that problem. You find the problem by paying attention to trends, stats, studies, and local news.

Tomorrow you will learn more in depth just how to use those trends, stats, studies, and local news to piggyback your way onto a radio or television show.

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