How to generate word of mouth marketing

Business owners of every size and type of business are always looking for ways to get that valuable word of mouth advertising. Studies have shown that there is nothing as successful when it comes to marketing, as having your happy customers spread the word about what your business did for them and what it can do for their family and friends. This means that business owners should make it a priority to find ways to generate this kind of buzz about their company. Here is what you need to know about how to generate word of mouth marketing-

- Be the best in customer service-It all starts with how well you treat your customers. Keep in mind that small businesses often have the advantage here as they can often create a better one on one relationship with their customers. However, you choose to do it you need to make sure that everyone who works in your company realizes that their top priority is customer service. Studies have shown that many people will return to shop with a particular business again simply because of the service they received. This return purchase is often made regardless of whether or not the business ahs the lowest price.
- Be very easy to contact-Nothing is more frustrating to a customer then having to deal with lots of hassle when trying to contact a business. Not only does this frustrate the customer and tend to drive them away they will be much more likely to share their negative experience with everyone around them. You need to make sure that whether your customers are trying to contact you at a store or through your website that there is someone who promptly takes calls and emails and responds to them in a timely manner. With today's technology this is practically a no-brainer and even the smallest businesses can have what they need to quickly respond to their customers.
- Be professional wherever you are-Your need for good customer service and a professional image goes far beyond just the interaction with your customers. If you are the guy who cuts people off in traffic or causes a scene at a restaurant word will soon spread and your professional image will be damaged. Savvy business owners realize that there is never a minute in public that they are not marketing their business. They act, dress, and respond in an appropriate manner so they can generate that positive buzz about their business.
- Be clean and pleasant-How your business and website looks will say a lot about your business. If people come into your store to find dirty and overflowing shelves, or check out your website only to find broken links and clutter they will soon spread the message that your business is not worth checking out. You want to make sure that the environment that your customers come into is clean, pleasant, and organized, whether it is a physical location or on the web. Your website should especially be as user friendly as possible with clear information that details easy to find and visible information on ordering and shipping and returns.
- Be the go to business-When your business makes a positive contribution to your community your customers will see you as the business to go to. You can contribute to your community in numerous ways and show your customers that where you all live is important to your business. Just make sure that you get involved in things that are important to your customers.This sends a message to your customers that your relationship with them is important and they in turn will help to spread that message.