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How to get the right marketing mix for your businessIt becomes crucial to get the right marketing mix to successfully market your product or service. Your marketing mix is a comprised of marketing tools, that are used to satisfy customers and company objectives. The marketing mix has been referred to as "the offering". There are several variables that will make up your marketing mix. These include:
You should keep in mind that by using variations of these four components, you have the ability to reach multiple consumers within your target market. Understanding the impact of each of the variables, will enable you to design the right marketing mix, and maximize the profitability of your goods or services. You should keep in mind that creating a successful marketing mix that will increase results, often takes experimenting and market research. There are many methods that can be used, both in person and the use of impersonal presentations. It is very important not to always depend on "one" mix and you should always explore other avenues. The end result is that the combining and coordination, of these elements, will be more effective than depending on one. In addition it is crucial that you coordinate all elements, so that the prospective consumer is not being sent mixed messages, that can cause confusion. It is imperative that all of your messages, no how they are delivered, have the same information. From the message you are forming, to how it is delivered there must be a consistent thread. Otherwise your customers will become confused and take their business elsewhere. Always make sure that your marketing mix has a message that speaks in unison. For example: you should make sure that if you have a practice that caters to a niche market, that your product is geared towards the need of that market, your price is within the budget of that market, you are distributing your product or service, where it will be seen by that market, and gear your promotion to solve the problems that they are encountering. Of equal importance is determining your target market. Understanding your customer will directly affect your marketing mix. You should be able to make a complete description of your "ideal" customer. This description should include:
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