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How to hit your target market
There are many things that you can do to make sure that you are utilizing your marketing money.If you are doing the right things with your money then your customers will be satisfied and your profits will be too.Here are a few ways to target your marketing money to the right places.
If you are fulfilling customers needs then you should be helping them to solve problems in their lives.This could be something as simple as making them feel good, or something more involved that involves products and services.Make sure that you are offering them these things and in the right way. Advertising correctly is only way to get to your target market.Make sure that you know your audience and the best way to reach them.Find out what will reach them the fastest most efficiently.Print media, newsletters, radio, television, networking, business cards, shirts, hats, buttons, pens, or word of mouth are great ways that you should look into. Being a customer friendly business is a great way to bring in repeat business.If customers have a pleasant experience with you then they are going to come back and they will tell others about their experience.Easy access, right products, and friendly service combine to create a great experience with your business. Another great way to hit your target market is to ask for referrals from current customers.Give the customers rewards based on the results you get from their referrals.Also offer the new customers specials for changing their buying habits to your benefits.Referrals give you are great market expansion opportunity. Make sure that you are doing follow ups with all of your customers.A few days after their purchase give them a phone call, a postcard, or an email thanking them for their purchase and welcoming them to come back.You could also ask them how they felt about their experience and what you could do better. Offer benefits to loyal customers.Let new customers know that repeat business is going to benefit them.Give customers a good reason for coming to you, if they feel good about their experiences with your business then they will make great word of mouth advertisers. When you have the right market and you are advertising to them in the best way possible, then all you need to do is be the best you can.Make sure you are doing all you can for your customers and doing all you can to bring in new ones. Create an image of quality to your customers and they will never waiver.To put people in their best mood for buying make sure that you are helping them buy.People are more willing to buy if it is their idea, but if you sell to them then they are not going to be happy with their purchases.There is a difference between customer buying and being sold. |
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