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How to identify a key media person to send your pitch to
So, how can you identify the key media publication to pitch to? It might be wise to read several different papers and magazines and try to identify which magazines and papers would publish the kind of idea you have in mind. If you have to change your idea too much, the paper or magazine you are looking at is not likely a good fit. For example, Forbes is not likely to print an article about a cooking class. So, look fro something else. Once you think you have found the right paper or magazine, read several back issues of the magazine(s) or check the online archives to get a feel for the readership, the topics covered, and the general tone of the articles. You are not going to get the right person if you do not know what they are looking for. Also, you want to read all of these back issues etc. to be certain that the magazine hasn't covered your idea in some fashion already. Also, look closely at the length of the articles and see if it fits your style. Once you know what publication is right for your story, it is time to find the key media person within that publication. How do you find the key media person within that publication? Well, you know it all, you have the right person, the right publication, the perfect pitch, an attention getter, etc. Now you just need to know how to make sure the reporter knows you are an expert so that your pitch will carry more weight. So, tomorrow, look for tips on how to offer yourself as an expert to get your pitch across.
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