How to identify selling points with your customers
How does one go about identifying selling points with your customers? What are "selling points"? Why are they important?
1. Selling points are the particular ways in which you make a product, market a product, and so forth. Selling points are those things in your product and marketing that bring you sales. Selling points are the good parts of the story, the exciting moments in the movie, the best stretch of the song. These are things you want to bring to people's attention. The more you do it, the better you do it, the more customers you'll attract, and the better you'll be at securing their loyalty forever more.
2. In order to identify selling points with your customers, you must first identify those same selling points with yourself. What it is it about your company, product, etc., that really appeals to you? What would you want to hear about your company, product, etc., first? Chances are, what you would want to hear isn't too much different from what other people would want to hear. Chances are, a quick survey in of your employees and coworkers might be a remarkably effective way of identifying the key selling points of your company and product. Their opinions most likely will mirror to a degree the opinions of their neighbors.
3. Let's say you've got a few selling points narrowed down; how are you going to advertise them? Marketing puts a face on your business, it puts a set of clothes on your business, marketing says what your business is, what it represents, how aware of contemporary issues it is, how significant it is in general, how significant it is in particular, and so forth. Marketing your company and product's best selling points with your customers will make you or break you.
4. You've surveyed the office; what about the people outside the office? Why not ask them? Why not directly ask a potential customer how he or she would best like to hear about, read about, or be shown a fantastic selling point? There are many ways of doing this. TV, newspapers, magazines, the Internet, etc.-all the ways in which people stay in contact with the outside world; all the ways in which people know what's hip and what's square, what's foul and what's fair, what's good for their hair, etc.-those are the ways you'll have to master in order to identify selling points with your customers.
5. It's always a safe bet to start small. Maybe you're a risky sort of person, a big gambler. As you wish. But you may want to take things one step at a time. Make little jabs here, little jabs there. Where do the people who are most likely to need your product most likely go to find out about such products? The Internet, of course, is always a fantastic choice, as search engines allow people to get loads of information instantaneously. The Internet is a no-brainer when it comes to identifying selling points with your customers.
6. But the idea is to get as many customers you can, regardless of age or technological sophistication. This is where those little jabs come in. Try identifying selling points with customers on the radio. Try identifying selling points with customers on TV. Try identifying selling points with customers in newspapers and magazines. Watch and take heed. Find out what works and what doesn't. Find out why something works and why something doesn't. Slowly, surely, trim off the bad and keep the good. Soon you'll be using all sorts of effective ways of identifying selling points with your customers.