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How to make your marketing dollar go further


When it comes to creating a marketing plan and following through with the marketing plan every business owner wants to make sure that there money is being well spent. What this means is that they do not want to waste any of their money on something that is unneeded or something that will not work. Basically what they want to do is to make sure that every dollar they spend on marketing is well spent and is stretched as far as it can go. What this boils down to is that the business owners are getting more than what they paid for or they are getting the best deal possible. But what these business owners are sometimes overlooking is that in business you sometimes have to spend money to make money, but this doesn't mean that you can't make sure that the money you are spending on marketing isn't well spent. In order to make sure that your marketing dollars are well spent you are going to need to follow a few simple steps.

Difficulty rating: Moderate


Step one:
The first thing that you are going to want to do in trying to find the target group for your small business is to write down demographic data about the customer. When doing this you are going to want to get as specific as possible. You are going to want to include such information as their age, martial status, education level, career, income level, where they live, their hobbies, what movies they like to watch, etc. basically you are going to want to include anything and everything that pertains to what you are looking for in the ideal customer, which is your perfect customer.

Step two:
Once you have determined what kind of demographic information you will need about your ideal customer and have written down everything that you can think of you are ready to move onto the next section, which is psychographics. This section is going to include things like life style, social class, opinion, attitudes and beliefs, etc.

Step three:
If you are going to be selling your product to other businesses you are going to need to think about what kind of industries you are going to be selling to, number of employees, location, and many other things that you would not consider if you were looking to sell to the general population.

Step four:
Now you are going to need to put all of this information together. By putting the information together you are going to have the perfect picture of who your ideal customer is going to be. And once you have figured out who your ideal customer is going to be you are going to be able to target your marketing to that group, which is going to save you time and money.

Step five:
Now that you have figured out who your ideal customer is going to be you are going to have to figure out ways to find your target group of customers. In order to do this you are going to have to do some market research.

Other tips/resources:
- Something that you need to keep in mind is that the best way to make sure that your marketing goes further is to make sure that you are only marketing to your target group. The reason behind this is that if you are marketing to everybody then you are going to be wasting time and energy on people who have no interest in what you have to sell. But by marketing to your target group you are concentrating on a certain group that is interested in buying your product or who has a use for your product so you are saving time and money, which can be spent on others forms of marketing.
- One of the best ways to find your target market is to buy direct mailing lists. These lists allow you to purchase the names and addresses of specific customers that you are looking for, based on information that you provide. These direct mailing lists are available from numerous locations.
- Something else that you can do to help find your target group is to use questionnaires. Questionnaires are a great source of information because of the pointed questions you can ask and the various locations and techniques that you can use when handing out the questionnaires.

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