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How to plan your marketing campaign based on your objectives
In order for your marketing campaign to be successful, you must have a list of objectives you would like that campaign to achieve. As a general rule, your objectives will seek to answer the question, Where do we want to go as a company? Objectives will enable you to control your marketing plan, motivate your team, and provide common goals that you can work to achieve as a team.
Objectives should be as specific as possible. So instead of having an objective of "increasing sales," the objective should include the steps needed to get there, or "increasing sales through more aggressive marketing" or "increasing sales by 10%." When objectives are specific and measurable, they are easier to attain. Planning your marketing campaign based on your objectives You can plan your marketing campaign based on your objectives by answering the following questions:
Once you have identified who you will be marketing to and what advantage you want to focus on, you can then begin planning your campaign. Let's say your catering company has an objective to add 3 new businesses to its clientele this year. Your marketing campaign can then focus on attracting new customers. You can do this in a number of ways. Perhaps your marketing campaign includes special incentives for first-time customers, a common approach in marketing campaigns. This could include free drinks and desserts for new customers, or 20% of their first order for new customers. Clear objectives are essential to helping you plan a successful marketing campaign. Once you have your objectives in place, you can plan your campaign in a way that allows you to achieve them as efficiently as possible.
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