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How to satisfy a customer's concerns and questions using your marketing

Marketing isn't simply a matter of creating posters and advertisements and commercials and buzz for a business's product or service. Marketing covers a whole array of things, it's the way a business relates to the market in totality.

Let's focus onhow to satisfy a customer's concerns and questions using your marketing. There are many ways to do this, it's almost a matter of sheer creativity! First, though, we have to know what a customer's concerns and questions are-only then can we use our marketing skills to satisfy them. The best way to communicate with a friend, a lover, a sibling, a parent, and so forth, is directly. You go to them and say, "This hurt me," or, "I love this about you," etc. The same general psychological rule applies to marketing and to satisfying a customer's concerns and questions. We want to go the customer directly, we want to ask point blank: "What are we doing right? What are we doing wrong? How could we make your experience with our service or product better? What concerns and questions do you have?"

However you ask these questions, by email, direct mail, telephone, flyer, etc., the important thing is that you answer them. You answer them through marketing. Say, for example, you're a designer and seller of video games. Some of your games are fighting game, war games, etc., and you set up a website where customers can ask their questions and express their concerns. One of the frequent questions (and concerns) is whether or not your fighting video games give parents the option of setting them on a less violent mode. It so happens that your games do give parents that option-but parents, as we know, aren't the savviest people in the world when it comes to this technical stuff.

So what do you do? You simply begin including that information-"Parents! You can set these games on a less violent mode for your younger children, and it's easy as 1-2-3!"-in your advertisements and so forth. Your current customers will be satisfied that you have addressed their questions and concerns via marketing, and you'll bring in new customers who have the same questions and concerns.

Satisfying a customer's questions and concerns through marketing is a matter of listening and responding. And the best way of responding to a customer is, we'll say it again, directly-and since a business can't be expected to do this literally in all cases (in the sense that every single one of your customers gets a personalized response), their best option is to simply incorporate what they learn from their customers into their product or service and then to market the change of direction (etc.) for all it's worth.

Your current customers will notice the change immediately, of course, and it's likely that they'll do some handy word of mouth advertising for you, because a business that can respond in a direct way to a customer's questions and concerns is rare. Or it seems rare, anyway, to consumers who are often treated rudely or inconsiderately by the business's they frequently use. A business that kindly listens and promptly responds seems like a gift from heaven. Be creative and thoughtful when using your marketing options to answer a customer's questions and concerns, and you'll find yourself quickly rising in popularity and success.

It might feel hard, at first, to organize a process wherein you ask customers for their questions and concerns and respond to them in a timely manner, but even the appearance of this sort of effort will gladden a customer and guarantee their loyalty.

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