How to target with mobile marketing

One of the most astounding parts of mobile marketing is the ability it offers for you to target specific consumers that meet specific qualities. The following is a look at the various ways you can target using mobile marketing:

Geolocation-Locate users within certain zip codes, etc. through GPS or wireless tower signals, check-ins, etc. This is very convenient for local marketing efforts, location specific events, and retail locations. It will help you reach only the consumers who it will affect or interest. This will also help you to provide location specific information, such as directions to your location, or information about events, sales, etc.

Carriers- Marketers can be specific about which mobile provider they are going to target. The different carriers provide different demographic information to marketers, and targeting specific carriers is simple using mobile marketing, and can help you provide carrier specific information, mobile websites, etc. Because not all smart phones and mobile devices are created equally, targeting specific carriers can help you to provide links that will work for the consumers based on the software their phones or mobile devices use.

Handset or operating system- They can target specific handset users such as iPhone, BlackBerry, or target Android operating system phones. This can be very handy depending on what you are offering, and what your message is. It can also help you create handset or operating system specific mobile landing pages, and marketing messages, which work well within the system provided, making load times faster, and media easier to incorporate. Various handsets use various browsers for internet search, and each browser has its own specs for page sizes, this helps marketers to create mobile pages that work well with each operating system, and send the appropriate links.

Demographic- marketers can use information provide by carriers to target men or women in a certain age range. Depending on what you have to offer, this can invaluable information, and can help you narrow your message and customize it for the demographic you are targeting in your various campaigns.

Contextual- Marketers can have their ads displayed near relevant content within an app or a site. This is extremely important as it will result in a higher click through or engagement rate, and lead to more sales. Contextual ads are a growing aspect of mobile marketing, and will likely become even bigger as the number of mobile websites grow.

Behavioral- This uses app to app or app to WAP, where behavior is monitored and mobile browsing behaviors are accounted for and targeted. Again, this means targeting specific users, and getting across a specific message tailored to fit their behavioral patterns.

Targeting is an important part of mobile marketing. It will increase your rate of engagement, and help you provide better value as you will understand your consumers better, and be able to more readily customize your message to fit their needs.