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Improving your marketing efforts
If your marketing techniques haven't gotten you the results you were hoping for, consider the following tips for improving your marketing efforts. Make sure you have a written, detailed plan. The key players in your marketing campaign should all know what their specific tasks and deadlines are as well. Find a niche market.
If you don't have a niche, it would be beneficial to find one. Collect feedback from your customers. If you don't know about your customers, or you're not sure how they heard about you, consider rethinking your marketing campaigns. Create questionnaires, mail postcards, and have them fill out comment cards, then act on their answers. You should also have an updated mailing list. You can organize this and keep track of it in Excel and include pertinent information as well as other things, like how they would like to be contacted and how often. Update your marketing materials. Evaluating the effectiveness of your marketing campaign can be done in a number of ways. You can have customers fill out questionnaires, send postcards, and so forth. Make sure you know how your customers learned about you. In addition, you should be tracking your success through sales numbers as well. If your profits have increased after a particular campaign or task, you can assume your marketing campaign was successful. Change anything that isn't working Keeping track of and measuring the success of your marketing campaigns is crucial. By keeping detailed records, meeting to discuss your campaign, and doing away with campaigns that are ineffective or don't yield a large enough return on investment, you can measure the success of your marketing campaign.
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