Its time for a brand makeover
Every company must spend time on branding in order to develop quality customer relationships and to develop instant recognition. A brand makeover can be easier than you think as you just need to focus on expanding your original identity and developing a new relationship with your customers.
When do you need a brand makeover?
A brand makeover may be essential during times when you have had bad media coverage in the past. Let's say for example you have had a product recall or something else. Right now your customers aren't thinking too highly of your company and they aren't buying your products. Until you can gain their trust again, it will be a difficult task for you to convince them to buy your products. A brand makeover may be the only thing you can do in order to exposure yourself in a new way to your target audience.
One reason why most companies look for a brand makeover is because they need to get back in touch with their original identity. Did you lose track of your original business goals and objectives? You must be able to find a way to show your customers that you are still a trustworthy company and that you have improved your company. A brand makeover needs to be done in order to keep up with the times. Take a look at companies that have been able to sustain their brands over the years like Coca-Cola, Pepsi-Cola, Nike, and even Apple. While each brand had a time when it went through difficulties, they have all done things to redesign their brand to keep up with the new generations and they all continue to get the press coverage they need to sustain their brand.
Broaden your appeal
Another way to strengthen your relationship with your customers and to build a new brand identity is by broadening your appeal. Take Apple for example. In the past their computers were only used by people that had an eye for design and art. Now they have branches out into more than design and many people now own the iPod, iPhone, and a number of other products. Revamping your business image and brand helps you to broaden your customer base and reach a new audience. Changing your products to meet the expectations of your customers will help you acquire new customers and it's a great way to conduct a brand makeover.
A brand makeover must also make your company stand out. What are you doing to show your customers that you are different from your competitors? Are you providing them with better customer service? How about the way you package your products? Are you developing a brand identity with the way in which you have packaged your products? Always keep a close eye on your competition so you know how you can make your company different and unique. This helps you to set apart your company and to make it unique and causes you to gain exposure to a new audience.
You must be able to get serious about your brand, especially when you are focusing on damage control. What happens if your sales drop by 30 percent or more in a year? What are you going to do to restore your brand and attract customers again? You must be able to make your company available to the media, this is a great way to restore your brand as you can show the media you aren't shying away from questions and you welcome their press coverage. You also need to focus on sending out press releases and email newsletters to your customers and address the problems and show your customers how you have been able to address them.