Key steps to successful publicity
When it comes to running a business on thing that every good business owner needs to think about is being successful at publicizing their business. The reason for this is that if business owners fail at publicizing their business then there is a strong chance that their business will fail. So in order to keep their business up and running they need to have a sound business plan that covers publicizing the business, which means they need to get their company's name out in the public eye. Basically in order to publicize your business you are going to want to make sure that anybody and everybody knows about your business.
Here are some steps that you should keep in mind so that you can be successful with the publicity of your business.
Place ads on websites that your target customers frequently visit. This would involve buying ad space from other people who have designed websites that your target customers would visit. But before you can even get this far you will have to figure out who your target customers are. If you are looking to target young adults for your target customers a great place to purchase ad space is from websites such as MySpace or dating websites. By placing ads on websites that your target customers visit frequently you are increasing the exposure of your company and you are increasing your chances that your target customers will click on your ad and visit your website.
On your website you should provide useful content for your customers. By providing useful information and having a well designed site you can inspire confidence with your customers. Also make sure that your website is user friendly. There is nothing worse then going to a website that feeds its customers a lot of useless information and then is extremely hard to navigate through. By keeping you website simple and to the point you are helping to keep your customers happy which will increase the chances of them returning.
Create business cards that people will keep. Traditional business cards tend to get thrown out the minute people leave the store or clean out their wallets because they are tiny pieces of paper that are just taking up room. Rather than handing out business cards you can create notepads that have your business information on them, magnets, pens, and a variety of other items that can be used by the customer. The more useful the business cards are the longer the customers are likely to keep them, hence getting you many days of exposure.
Contact your local media about doing reviews of your business. Editorials and reviews carry far more weight in marketing then paid advertisements do. People who write these reviews are reporting what they have discovered about your business which can help draw in even more customers. For example a restaurant that gets a five star review will most likely get more customers from the newspaper than a similar restaurant that only got a two star review.
Provide something to help the people stay at your place of business longer. For example IKEA and other malls provide free child care or low cost child care so that parents can spend a longer amount of time finding what they want without having to worry about kids. If you have a business online you can offer your potential customers certain incentives to return again such as free shipping for return customers, discounts, etc. What you are trying to do here is get your customers to come back and spend their money at your place of business.
Just remember that the most important step to successful publicity is word of mouth.