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Learning to analyze your marketing mix


When it comes to marketing many of you think that the best kind of marketing should be straight forward, simple, clear, and easy to understand. So what do they mean when they tell you to create the right marketing mix? One easy to way to understand this is to think in terms of people, look at how many different types of people there are in the world. Some people are straight forward; some are easy to understand, while others might be shy and harder to understand because they are not as open about what they want. Ever person is unique, complicated and unpredictable when it comes to a marketing view point. So what you need to do is to create a marketing mix that is diverse enough so it will allow you to communicate with a wide range of different people, but what you want to do is to make sure that it isn't too much. And sometimes trying to create just the right marketing mix can be harder than it sounds.


But not only do you need to create the right marketing mix for your product or service but you are going to need to learn to analyze your marketing mix to be sure that it is working for you. Basically in order to analyze your marketing mix you are going to want to take a look at the four P's, which are product, price, place and promotion, of your marketing mix and make sure that they are all included in your overall marketing mix. After making sure that those are included you are going to want to make sure that your marketing mix is working with your overall marketing plan, basically you are going to want to be sure that you are obtaining the objectives you have set for your company in your marketing plan. If your company has not meet those objectives you are going to need to take a look at your marketing mix to see where you need to make improvements, basically you need to ask yourself what us working for your company and what is not working. Once you have figured out what is not working you are going to need to change your marketing mix and your marketing plan, you are going to want to get rid of the stuff that is not working and replace it with something that you think will work.

Here are some things to think about when creating your marketing mix.

Tip one:
You need to do some basic research about why certain customers buy certain products and what makes them buy those products instead of other products. This will help you to focus your marketing strategy on certain groups for certain products and other products for other age groups. If you are selling products or services to kids you need to keep in mind that your marketing will be reaching them, but you will also have to include some marketing that will allow you to reach their parents. In reaching the parents you want to make sure that they will allow their children to purchase your products.

Tip two:
As you know every company advertises but some companies do it better than others and the companies who create the right marketing mix do it the best of all. When looking at the ways your company is advertising you need to ask yourself some basic questions to be sure that you are getting the most out of your advertising. You need to ask yourself where people go to find out about your product, what your customers do besides using your product (such as read magazines or books), how well your customer base would understand technology and are they likely to use the internet, and any other questions that you can think of that focus on your customers and how they can see your product. Once you have answered these questions you need to be sure that your company is advertising in all of the areas that your customers access, such as television, radio, magazines, internet, shopping malls, billboards, etc.

Tip three:
Now that you have mastered the customer research about how, who and why they buy your products you are ready to come up with a marketing plan that will address all of your customers and all of their needs. Your marketing plan is going to need to include a variety of marketing techniques so that you can reach the larger group rather than just a targeted group. For instance if you sell a product to children you are going to want to use television ads that are shown on certain channels and during certain parts of the day so that you can reach a larger number of potential customers. But at the same time you are going to want to reach their parents with your ads, so they are going to need to be shown at a time that parents are more likely watching television with their children, etc.

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