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Low budget print marketing methodsSince so many business owners are trying to cut back on their marketing budgets, one of the first places they cut is print marketing. Print marketing can be expensive if you aren't getting the proper return on your investment. However, if you are targeting the right customers, print marketing is a great way to boost sales and increase your target audience. A low budget print marketing method is postcard mailing. Post card mailing is often thought of as an expensive print marketing strategy, but it can be done in a cost-effective manner. Post card mailing is a great alternative to expensive catalog mailers and other direct mail pieces. If you have a good mailing list, you will be able to get a great return on your investment.
The post office will offer a discount when you have bulk mailing. This is a great way to save yourself some money on postage, as this usually ends up becoming more expensive than the actual printing of the postcards. Several companies have chosen to print their own postcards using template software and laser printers. You can use colored stock paper and add a nice picture to make the postcard more attractive, this is a good way to get your customer's attention. When you create your own postcards, you have the option of making them reversible so your customers can return them to you. This works great when you need to receive customer input. The big advantage with postcard mailing is that it will get the attention of your customers if you keep it simple. You don't need to promote a million things on the postcard, state something simple like "Half-off sale" or "Clearance sale." A good mailing list will specifically target the customers that will be interested in the half off sale. Sending postcards is much easier than sending personalized letters. You can even format the postcards so the customers name will automatically be inserted into the right area on the postcard. If you don't want to give postcard mailers a shot, here are some other low-cost print marketing ideas to try:
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