Making an objection into a sell.
Start out with opening your sale with building a little rapport. This does not mean to do a bunch of small talking. Though, if you do take a moment to introduce yourself, and get to know whom you are talking to, it will help with the overall success of the sale.
After you have introduced yourself, it is a good time to give a little information about the product or service you are selling. When you present this information it is a good idea not to sound rehearsed or like a robot. This will kill the deal right from the beginning.
If you present the information enthusiastically, you will show your customer that you are dedicated in your product and that you believe in what you are trying to sell them.
This is where you will either get a "Yes" or a "No" answer. If you get the yes, go for it. However, often times the "Yes" answer is not that easy. This is where you need to use a little couth to bring the sale around to your benefit.
After you have gotten the answer "No" it is time to listen to why they are saying "No". Listening is one of your biggest tools to get to the answer you want. After you have taken a moment to hear why they say "No", then it is time to pause and consider your options of communication.
Taking the time to pause for a moment will help you not make a mistake by saying something that will make the chance of getting the sell less.
After you have paused for a moment, you will want to ask a few questions. These questions should work around the objection you received. Getting the customer to talk, will give you more of a chance to show them how much your product will help them.
When you ask questions, you can get the objections out there. The objections are good, because they give you a chance to tell the customer about your product. The more you talk about the product and give the customer less reasons to not purchase the product, the more of a chance you have to sell that product or service.
When you have explained all the information, assume the sale. Do not ask if the customer wants the product or service; assume that you have the sell. This can be in a comment like "So what time can I deliver this television to your house?" This way the customer feels comfortable about the plans continuing.
Finally you can close the deal. This is done with gratitude and professionalism. You do not want to keep trying to sell your product after you have already dealt with the objections and made the sell. Take this time to show your appreciation to the customer for them taking the time to work with you. This will also help them not to be further doubt in their mind about the decision they made. It will also help that customer come back for future business.