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Making your marketing plan consistent with your target market


Making your marketing plan consistent with your target market. The most effective marketing plans run consistent with their target markets. The reason this works well is because the marketing you are doing will actually reach the people you want to be and can sell your products to.

Start out by making sure you and your marketing team knows what your target market is.


Here are some questions you can get answered to start you on the way of knowing your target market.

1. Who will purchase your products?
2. What is the age group you will look at as your target market?
3. Is your product more gender specific?
4. Will you be selling your product to one ethnic group more than another?
5. What do you think your target market is interested in?

Now that you have a basic idea of what the target market is, you will want to know how to get the most out of your marketing plan to reach that market.

The answers to these questions will help with this.

1. What time is your target market around?
2. How can you best reach your target market?
3. What can you put into your marketing that will help you win your target market?
4. Do you have more than one group in your target market?
5. Will you need to run different types of advertising in order to reach the different area of your target market?

The more you know about your target market, the easier it will be to make your marketing plan consistent with your target market. The other thing about knowing what your market is interested in is that you will know what will get heads turning, and tongues moving.

Take for example these ideas and how they would or would not work for your business-marketing plan.

If you use the Internet options for marketing, you will be able to contact many users of the Internet. However if the target market you are looking for is the elderly. You may end up missing them for the pure fact that statistically speaking, there are less elderly people online.
However, if you are targeting the teenagers, and 20-50s group, the Internet may be your best options. This is because the Internet is something that they are often times using. This is both for entertainment, education, shopping etc. So you would be hitting a marketing jackpot.

If you want to get attention from the younger kids, you will want to focus your marketing plans around both the times and interests of the children, and their parents. That way you will gain recognition from both the target market of the children and the target market of the parents who would fund the purchase of your product or service.

All together you will find that by knowing your target market and when it is best to reach them, you will need to spend less money on your marketing overall. Reaching the target market is all that you will need to do in order to increase your overall business.

When you know your target market, you can use that information to know how to include your target market as your main source of contact. It is a waste of time to just get your name out there to just everyone. Sure you will eventually get leads from that technique, but you will be spending time and money on people who will not be interested at all.

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