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Marketing products versus marketing services
Product marketing deals with the "4P"'s of marketing, which are Product, Pricing, Place, and Promotion. Product marketing, also deals with more outbound marketing tasks. A Product Market is something that is referred to when pitching a new product to the general public. The people you are trying to make your product appeal to is your consumer market. Product marketing will deal with each of these "P's" both separately and in conjunction with each other.
Services marketing is known as marketing that is based on relationship and value. This type of marketing may be used to market a service or a product. Marketing a service-base business is vastly different from marketing a product-base business. Some of the differences between marketing products and services are:
The service marketing mix will add 3 more "P's" to the ones discussed above.These are: people, physical environment, and process (this being the service and follow-through whichare keys to a successful venture). Service marketing can also include the servicescape which refers to but is not limited to the aesthetic appearance of the business from the outside, the inside, and the general appearance of the employees themselves. Service Marketing has been relatively gaining ground in the overall spectrum of marketing due to the proliferation of service-oriented businesses. While there are differences in the marketing between products and services it is worth remembering that many of the concepts, as well as many of the specific techniques, will work equally well whether they are directed at products or services. Developing a marketing strategy is much the same for products and services, in that it involves selecting target markets and formulating a marketing mix.
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