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Marketing to your peer group
How do you market to your peers?
Second, don't get flustered. Marketing to your peers can be intimidating. If you are scared of public speaking or get flustered in groups, now is not the time to panic. Take a deep breath and break up your marketing presentation. Looking to your PowerPoint show will help keep you on track and give you visual reminders of where you are. Ask your peers to hold all questions to the end. By doing this, it allows you to "get through" your rehearsed presentation without being taken off track by questions. Third, don't be defensive! If your peers do not like your ideas and tell you to come up with a new idea, don't be mad! Ask questions to your peers as to what they would like to see and suggestions for improvement. At a business, it is important to remember we are all in it together trying to accomplish the same goal. Focus on Marketing When you market to your peers, start with the company motto or goal. Usually, it is about customer satisfaction or helping the customer. You get the point, it's about the customer. What do customers bring? Sales! So there is your starting point. Talk about how you are going to blitz the market to help increase sales. How Do I show my Peers I can Market? -
If you are new at this job, show how well you did with campaigns at your last job to wow your peers with experience, just don't over-do it, nobody like a showboat. Show your peers how you have evaluated all the existing marketing programs and how you intend to change them or start new unexplored ones. All in all, marketing to your peer group will turn out to be rewarding for you. Your peers will provide input and also see you and your ideas in a new light.
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