Maximizing search engine rankings
You should carefully plan the navigation of your website ahead of time so that search engines and users alike can access the content efficiently. When planning your navigation the one thing you need to remember for search engine optimization planning is to create the navigation around a specific set of keyword ranking targets.
Here are the steps you should follow for planning your website's navigation so you can maximize your search engine rankings.
Plan the structure of your website ahead of time. This is going to allow you to determine how many pages you want and how you will categorize those pages based on sections.
Research the keyword targets that you have selected for each sectional and content page. To research the keywords you will want to use a keyword selection tool, such as KeywordDiscovery.com or WordTracker.com. These tools will help you determine how popular your choices are. If you find that, the choices you have made are not as popular as you thought you can adjust the words by using other variations or synonyms until you find the keywords that are searched for the most often. You will then have to make that keyword the focus of the sectional or content page. This is the most important step of optimizing your website, but it is also the hardest part.
You will want to optimize the navigation keywords for your users as well as for search engine optimization. Your navigation menu need to be immediately understood by your visitors, so you might have to make some trade-offs. What you want is links that are pointing to each page of your site so that they reflect the keyword target chosen for that page. Just remember the main navigation needs to remain clear and concise.
- Make sure that you cross-link keywords in your content pages. This means that when you are writing each page of your website you want to make sure that you use the keyword targets that you selected for your page in certain spots. You want to include the keyword targets in the title, headline, subheadings, and the body text of each of your content pages. Then you also want to use the target phrase within your website's other content pages so that it links back to the page focused on the keyword phrase. When doing this make sure you do it only when it seems appropriate, not just for the sake of search engine optimization. This is important for search engine optimization because you are reinforcing the reputation in the search engines' eyes. The more a search engine sees similar words in hyperlinks pointing to a website, the more likely that page will be ranked higher in the search engines.