Mobile marketing matters

Marketing is constantly evolving, and mobile marketing is part of that. It matters. Do not ignore it. Marketing is about starting conversations, engaging customers, and providing value to them. Mobile marketing is deeply engaging and personal, and a great tool, or resource in your marketing strategy. It should be used in conjunction with other marketing strategies, and the varied marketing channels it provides should be accounted for and leveraged.

1. People own mobile devices. From the very old to the very young, most people have a mobile device of one kind or another. The use and existence of mobile devices has spread over the past few years, and grown, and will continue to do so. In addition to cell phones, there are smart phones, music players with wifi and 3G. There are a number of mobile devices available, and people of all ages use them. They are extremely personal devices, with personal ring tones, personal background images, personal apps, favorites, etc.

2. Mobile data usage is on the rise. While most mobile use a few years back was just talking on the phone, this is no longer the case. There is now texting, picture messaging, social networking, book reader apps, games, applications, search functions and browsers, and so much more. Data usage is on the rise, people are using mobile devices for sharing data of all kinds.

3. Mobile internet usage is taking off. The use of mobile devices to access the internet and more is on the rise. Data packages are getting less expensive, and people are enjoying the convenience. Most mobile devices now have wifi or are 3G, from readers, to music players, to smart phones of all kinds, internet is available, and being accessed on these devices even more than on a PC or Macintosh computer.

4. Smartphone adoption is high. These days expense is pretty much the only factor that keeps people from having a smart phone. They are extremely convenient. They offer internet search, applications, music players, and so much more. They are all the rage, and for good reason, so smart phone adoption is high, and with that, more data usage, and more internet usage.

Whether you want in on it or not, mobile marketing is an evolving and existent part of marketing, and because of its highly personal nature, it is also an extremely effective form of engaging customers. Thus, it is important that businesses take time to research their options and the various mobile marketing channels, and find ways to integrate their marketing strategies with those offered as part of mobile marketing. The trend toward mobile use and mobile marketing is not short lived, it will not flare out, and thus discovering the best means for reaching mobile consumers, and the best ways to provide them with what they need will help lead to you successfully running a mobile marketing campaign.