Mobile video

Mobile video is a relevant aspect to consider in your mobile marketing mix. It is growing more than 50% year over year, with revenues expected to exceed a billion dollars by 2013. Mobile users are using their mobile devices to watch mobile video. It is not something that can be disputed. And, they are not just watching their friend's YouTube channels, but are exploring video all over the web.

How does mobile video affect marketers? Marketers have the option of creating 10-15 second video ads that can run before, during, or after video content. So, for example, if a user wants to watch a television episode they missed the night before, they can typically go to the network's webpage, and stream the video from there. Marketers can purchase an ad that will run before, during, or after this television series video. Marketers can also purchase full-page video interstitials that will take over the whole screen before content is delivered.There are a lot of options available in mobile video. Marketers can create video companion ads, or customized video channels that promote their brand. Basically, the world is your mobile video oyster.

One of the best things about mobile video is the ability to add in the click-to-feature during a video. You can have a click-to-call feature, which puts someone in telephone contact with a live customer service or sales representative. This is not the only click to feature. Consumers can click from a video to a mobile webpage, and more. The possibility for increased use, and integrated marketing is there, and is being used by consumers when provided the opportunity. Mobile video works really well with the other aspects of your marketing campaign. It can promote a webpage, market SMS opt-in, and so much more.

Another great option is that of the carousel ad, where a custom landing page appears, and consumers are able to scroll through the landing page to see links to several video clips or ads. This can lead to increased brand exposure, as well as increased engagement with consumers. If the customer is interested in your brand, product, or service, they may click through to several of the links in order to learn more.

The fact is, mobile video is growing, and this is great for mobile marketers as mobile video is an excellent way to engage consumers, to increase brand awareness, and to drive traffic to other aspects of their marketing mix. You can't ask for a better result than that. However, in order to take advantage of this you have to create quality mobile video ads and clips that will both engage and entertain consumers.

Create short clips for video advertising, and remember to provide value, entertainment, or information to consumers in these mobile videos, as this is how you engage a customer, and help them seek a fuller experience. This is how you get more than just views, but click throughs and purchases.