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Niche Marketing Made Easy

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Marketing to a niche market is a process that you have to learn. You cannot take traditional marketing tips and hope that they will work because this group may not respond to the marketing tactics you use for other segments. A niche group is a very small group of individuals that can make up a large chunk of your companies sales. When you engage in niche marketing you will only target a very specific group of customers instead of your entire segment. The niche group may be a small group that has been ignored by you in the past or is often overlooked in the industry.

If you find that all of your marketing tactics are not working, you may want to consider using a niche marketing tactic to see if it can drive up your sales quickly and will be able to help you boost your credibility with your market. Look for the customers that have special needs. These are the customers that you want to focus on. Is there a particular product that your customers are favoring or a product that only a small group of customers use? Focusing on these groups will give you exposure to a new audience and can give you a very large following as you continue to focus on them. Think of small movies that have large audiences like The Rocky Horror Picture Show. While this movie may not make the money that Avatar made, it has this large niche group that follows it and continues to make it into a very popular movie. This is the type of goal you are going to have with your niche market efforts as you need to find this little group that will be very loyal.

One of the nice things about niche marketing is how inexpensive it is. You aren't sending out these large mailings and marketing campaigns that you send out to a large market. Instead you are sending out only a small marketing message to this group and it will really save you a lot of money.

To start niche marketing you need to take your existing market and break it up into smaller segments. This way you can then add various products to the list that each of the different segments will favor. Once you have this set in stone, you may then start marketing to these smaller groups one on one and it will bring about a large following but it will really give you a lot of credibility in the industry. More and more people will refer you to their friends and this helps to give you the type of following you need to become a success.

Before you start sending out marketing materials to a niche market it is important that you test them first. You need to know what their buying patterns are and who you are competing with in order to provide your customers with the best possible service. If a particular competitor is known for their expertise in this market, you will need to figure out how to promote your materials differently to gain credibility. Here are some things to dissect as you are focusing on your niche market:
- Pricing
- Advertising methods
- Delivery methods
- Services they provide to customers

Like any marketing promotion that you follow it is vital that you take plenty of time to work on your planning phase. Research is one of the main things that you need to work on in order to come up with smart marketing tactics to provide to your niche market. Keep in mind that you do need to continue focusing on your larger market even when you are working on marketing to your niche market or you could lose credibility and sales in a hurry

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