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Pick and choose your keywords

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Keywords are necessary to help increase your website PageRank. When you add keywords to your website, it helps your customers get in touch with your easier. They will use certain keywords in the search engines in order to find your website. If you optimize your site correctly, they will be able to find you. In addition to website optimization it is also a good idea to consider adding a Pay-Per-Click program to your site as well because this will use certain keywords to draw attention to your site.

Does your website rank highly right now? If you don't have the keywords on your site, you will struggle to bring in the right type of traffic to your site. Use Google AdWords in order to find out what type of keywords your customers are using to try and find your site. This is a wise option and will allow you to find new customers.

In addition to searching for the top keywords, there are other things you can do in order to ensure that you will be able to get a higher PageRank with the search engines. Take a look at what the top keywords are and if you are already using them and still not getting the traffic you need, search for new keywords. This is your best option in order to find keywords that your niche customer base is using and will use to purchase your products.

One of the things you do need to know about keywords is that you will spend a great deal of time finding the right ones. This is not an easy process and it is something that you must pay a lot of attention to if you want to bring in the right customers. For most companies, you will have roughly 50 prime keywords and about 400 mediocre ones. Sifting through this large list is very time consuming but it is worth the effort to do so if you want to bring in the traffic.

A great way to find keywords is to turn to Wordtracker. This is a great tool to use because it will search through this large list of keywords and find ones that have a good popularity ranking and will also help you to find the right ones for your company. For a company that is seeking to revamp their site to boost their website rankings, this is a great option. Keep in mind that when you are adding keywords you need to choose the keywords that your customers will like and ones that satisfy the search engines.

Your target audience doesn't want to sift through a huge list of keywords that are in every sentence of content. Only add them to the title tag, first sentence, and last paragraph. When you do this, it will be much easier for you to have a good response from the customer as you aren't annoying them with a ton of keywords.

In order to help you with the keywords, we have created a good list that you should consider following:
1. Always add keywords as body text, not as a graphic. The search engines don't look for graphics, they look for visible content in order to determine their ranking.
2. As you are preparing to write content for your website, take time to search for the keywords you know people will use. Always use your common sense when creating a website and using the keywords that you know people will actually search under.
3. Use your top-performing keywords for the main page and include them in the first and last paragraph. This helps the search engines tremendously.

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